Thursday, June 25, 2015 |
If you look at recent stats about consumer behavior online, you will find that the use of mobile apps and purchases through them has increased in leaps and bounds. Brands are getting from purchase orders and user activities on mobile apps than on the websites. Even mobile editions of websites are not doing as good as mobile apps. This is a tremendous boost for mobile app development services and for people who are looking to proliferate their business online. Mobile apps can do wonders for your sales graph.
Mobile App Development Gaining Popularity for Ecommerce Business
How do you look at the ROI model for your ecommerce business? You look at the cost you bear to bring a customer to your website, showcase your products and finally convince them to make a purchase. The entire sales cycle brings considerable expenditure to you. When the sale does not happen, this entire amount spent comes to naught! With mobile apps, this investment cost goes down significantly. As a result, when the sale is not clinched, the loss is not much to write home about. Companies can bear that and live with it! On the other hand, if the sale happens, it looks better on the profit margin than a sale achieved through the standard website.
Mobile Apps Quality and UI – An Important Factor
The only hitch in this machinery is that the mobile app development must be world-class. Most consumers use more than one, in fact several, mobile apps on a daily basis. This means that they are constantly comparing your mobile app to your competitors and to others in general. A shabby job here will mean that the impression of your brand is poor in the consumer’s mind. Additionally, inconvenience in using the mobile app or a cumbersome user interface are other pet areas where you can lose consumers. A quality mobile app development team can tie up these loose ends and deliver an app that will complement your business.
Benefits Of Mobile App For Your Business
Mobile apps are more accessible and readily available to consumers. Every single mobile device can hold one copy of the mobile app. From the number of mobile apps downloaded, you can figure out how many users are tuning in to your mobile app. There are several other stats that you can derive from the use of mobile apps. You can use this data to develop targeted marketing across the board. It will boost your ROI further. To make the mobile app more potent, stitch it to the other platforms like websites and social media. Hire a quality mobile app development team to do this job for you.
Hire the experts at CWG to develop Android Mobile Apps or iOS Mobile Apps that will help to increase the interaction and engagement with your Target Customers.
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