ignition interlock
UI/UX
UI/UX Design Development Social Network Digital Strategy

Johnys Interlock

Strategy

Website Redesigning and Development, flyer design, occasional social media posts

Year

2020

Industry

Ignition Interlock, PAM devices, Breathalyzer

Client Overview

Johnny’s Interlock provides court-approved breathalyzers, ignition interlock devices, and Portable Alcohol Monitoring devices. They offer reliable ignition interlock devices, including the ALCOLOCK WR3 and LR Series, with state-of-the-art technology for accurate and dependable results. Their certified IID Centers provide same-day installations, allowing their clients to get back to the road safely.
Session Growth -

24.3%

User -

19.5%

Views -

15.6%

Challenges

Complex Regulatory Information

Users find it challenging to understand DUI-related laws and regulations in Texas.

Lack of Trust & Credibility Signals

The Johnny’s Interlock website didn’t display certifications, licenses, and other trust signals.

Poor User Experience

Site visitors struggled to find nearby service centers, product details, and pricing or enrollment information.

Low Conversion Rates

The website did not clearly guide users about the process and next steps, including enrollment or contact actions.

Mobile Usability Issues

A significant number of users accessed the site on mobile devices, but their experience was inconsistent.

Goals

Online Presence

Johnny’s Interlock wanted a strong online presence along with their existing local market presence.

Product Information

Johnny’s Interlock wanted to communicate to their clients about the products they offer, along with educating visitors about various DUI-related laws and compliance requirements in Texas.

Increase Conversion

Johnny’s Interlock wanted to increase the number of enrollments.

Build Trust

Johnny’s Interlock wanted to build brand credibility to boost conversions.

Solutions

Compliance-Focused Design

We prioritize accessibility and clarity when redesigning the Johnny’s Interlock website.

Simplified Information Architecture

We helped create structured pages with easy-to-understand sections and step-by-step explanations.

Dedicated Product Pages

We helped create dedicated product pages to make our site visitors more aware of the solutions we offer.

Store Locators

We created a dedicated page to help visitors find nearby service centers to increase client footfall.

Trust & Authority Elements

We highlighted different trust elements, including certifications, licenses, etc., to build credibility.

Conversion Optimization

Implemented clear CTAs such as “Start Enrollment Online,” “Call Now To Enroll,” “Download Brochure,” etc., to boost conversion.

Mobile Experience

We ensured seamless performance of the Johnny’s Interlock website across mobile, tablet, and desktop devices.

Fixed Search Console

We helped fix search console of the Johnny’s Inetrlock website.

Occasional Social Media Posting

We help design flyers and social media posts to inform audiences about the conference or trade fairs, or other business events Johnny’s Interlock is attending.

Results

  • Online Inquiries: +61%
  • Bounce Rate: – 36%
  • Engagement: +40% increase in key pages

User activity over time 

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ignition interlock

Johnys Interlock

Project Type: UI/UX
Project URL: https://www.johnnysinterlock.com/
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