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UI/UX
UI/UX Design Development Social Network Digital Strategy

Modest Medix

Strategy

Website Designing, Search Engine Optimization, Social Media Marketing

Year

2023

Industry

Weight Management Services

Client Overview

Modest Medix offers customized medical weight loss solutions to patients. Their team helps identify the causes of weight gain and the challenges patients face in keeping their weight off. Accordingly, the team of doctor, registered dietitians, and health coaches provide customized solutions to help patients achieve and maintain a healthy weight.
Session Growth -

+ 25.9%

User -

+38.9%

Views -

+6.3%

Challenges

Highly competitive market

Modest Medix was struggling to maintain consistent branding and promote its USP, which is crucial for standing out from competitors.

Building Trust and Credibility

Modest Medix was facing slowed business expansion due to not having a defined marketing strategy and limited expertise in online brand promotion.

Local SEO competition

Modest Medix was finding it challenging to consistently rank for ‘Near me’ searches, Google Maps, or local citations.

Stagnated Business Growth

Modest Medix faced obstacles in winning over clients who had fallen out of other programs due to prior negative experiences with weight management providers.

Goals

Increase Brand Awareness

Modest Medix aimed to grow online visibility among people actively looking for weight management solutions.

Brand Reputation

Modest Medix aimed to build its brand reputation to drive more conversions.

Generate quality leads

Modest Medix wanted to reach patients actively searching for weight management solutions. They wanted to increase website visits, enquiries, phone calls, booking consultations, or weight assessments.

Patient acquisition

Modest Medix wanted to convert prospects into paying clients

Promote client education and boost motivation

Modest Medix wanted to consistently create content to educate their users and keep them motivated throughout their weight loss journey.

Solutions

Website Design and development

A well-functioning website is critical to improve brand image and credibility. Hence, we helped build a fast-loading, user-friendly, efficient, easy-to-navigate, and secure website for Modest Medix. Further, we helped optimize technical aspects of the website for proper crawling and indexing by the search engine.

Search Engine Optimization

We optimize the Modest Medix website for relevant keywords. Additionally, we ensure consistent publishing of blogs to educate audiences. Besides, continuous content optimization helped improve their SERP rankings. It also helped improve online exposure and brand awareness. We also ensured proper internal linking structure to increase session duration and reduce bounce rates, which is crucial for improving search rankings. Besides, we performed link-building activities to drive web traffic from different external websites to their website. Moreover, we implemented different local SEO strategies, such as optimizing Google Business profile, local citations, etc., to increase patient footfall to Modest Medix weight management center. With increased online and SERP exposure, Modest Medix noticed a growth in web traffic.

Social Media Marketing

We helped create and manage profiles on relevant social media platforms. Additionally, we regularly created, published, and shared textual and visual content, such as images and videos, on various social media channels and relevant social media groups. Besides, we joined different discussion and Q&A forums to improve the online exposure of Modest Medix.

Results

  • Targeted keywords: Ranked in the 1st page
  • Online Inquiries: +55%
  • Bounce Rate: – 25%
  • Increase in patient footfall

User activity over time 

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Modest Medix

Project Type: UI/UX
Project URL: https://www.modestmedix.ca/
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