patent
UI/UX
UI/UX Design Development Social Network Digital Strategy

NovoTech Patent Firm

Strategy

Website Redesigning and Development

Year

2018

Industry

Patent Firm

Client Overview

Novotech Patent Firm houses skilled patent practitioners with technical expertise and legal experience. They serve a diverse range of clients, from Fortune 100 companies to entrepreneurial ventures, by offering tailored services to meet their unique needs and budget. The team helps create strategic patent portfolios through the preparation and prosecution of patent applications. They work closely with their clients and in-house counsels to identify and secure their intellectual property rights.
Session Growth -

30.9%

User -

20.1%

Views -

10.8%

Challenges

Poorly-designed Website

The existing Novotech Patent Firm website lacked a modern and professional appearance, which is crucial for an intellectual property law firm.

Unorganized Site Structure

The website was not properly organized, making it difficult for visitors to navigate the site effectively and find the information they were searching for.

Lack of Trust Signals

The website did not prominently showcase credentials, attorney experience, case expertise, or industry recognition.

Poor User Experience

Navigation was unintuitive, and key services such as patent filing, prosecution, and litigation were not clearly structured.

Limited Lead Conversion

The absence of clear calls-to-action and inquiry pathways resulted in missed consultation opportunities.

Mobile & Performance Issues

The site was not fully optimized for mobile users, which affected audience engagement and brand credibility.

Goals

Build online presence

Novotech Patent Firm wanted to build a credible, professional, and authoritative online presence.

Clear message

Novotech Patent Firm wanted to communicate their patent law services in a client-friendly manner.

Improve user experience

Novotech Patent Firm wanted to build a website with structured navigation to improve user experience.

Increase the number of inquiries

Novotech Patent Firm wanted to increase their number of qualified consultation inquiries.

Highlight expertise

Novotech Patent Firm wanted to showcase their attorney expertise, credentials, and success stories to earn their future clients’ trust.

Solutions

Modern, Trust-Driven Design

We helped create a clean and professional-looking website that aligned with the firm’s brand tone.

Information Architecture & UX Strategy

We simplified the complex legal services into clearly defined sections with intuitive navigation for different client needs.

Service-Focused Pages

We developed dedicated pages for patentability search, preparing and filing applications, trademark clearance searches, etc., to organize site structure and improve user experience.

Credibility & Trust Signals

We included attorney profiles, certifications, industry affiliations, testimonials, and case highlights to help them earn the audience’s trust.

Conversion Optimization

We implemented clear CTAs, consultation forms, and contact options to drive qualified leads.

Mobile-First & Performance Optimization

We ensured responsive design, fast load times, and accessibility compliance for all devices.

Scalable CMS Development

We built the website using an effective content management system to support the growth of the website.

Results

  • Online Inquiries: +60%
  • Bounce Rate: – 28%
  • Engagement : +45% increase in key pages

User activity over time 

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patent

NovoTech Patent Firm

Project Type: UI/UX
Project URL: https://novotechip.com/
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