Thursday, October 4, 2018 |
Google prioritizes its users the most. As such, it brings those websites to the first pages that can benefit the users with relevant information. Various factors like loading time of your webpage, domain name etc. play important roles to determine a predominant position of your website in Google ranking. Let’s see how these different factors affect your ranking.
Google Ranking factors:
Loading Time
The minimum loading time of your website is 3seconds. According to the research conducted by the best website development company in Kolkata, your bounce rate increases with the increase of page loading time. They say:
| Loading Time | Bounce Rate |
| 5 Seconds | Increases by 90% |
| 6 Seconds | Increases by 106% |
| 10 Seconds | Increases by 123% |
- Loading Speed Via HTML and Chrome: Depending on the HTML code of your page, search engine spiders can easily determine the speed of your website. Sometimes, Google uses chrome users’ data to find out how long your webpage is taking to load.
Page Level
- Keywords in Title Tag: While doing On-page SEO, try to keep keyword in the title tag. And, when you’re putting the targeted keyword at the beginning of the title tag, your website starts to perform better. Google doesn’t count much on Meta descriptions for ranking. However, inclusion of keyword in Meta descriptions can influence the CTR.
- TF-IDF: TF-IDF or Term Frequency-Inverse Document Frequency means when a word appears too many times in a single page, it leads to black hat SEO. This, in turn, can penalize your website.
- Content’s Length: Any renowned company of web application development in Kolkata prefers to write lengthy content. It’s because they say long content contains more information. Consequently, the users can get more relevant information from lengthy content. So, Google loves it more than short, irrelevant content.
- Duplicate Content: Duplicate content can affect your website’s ranking hugely. That’s why, always write original articles. Apart from it, update your blogs regularly as Google welcomes freshness.
- Image Optimization: If your image is optimized properly, it can improve your ranking in SERPs. That being said, write proper texts for your alt text, description, and caption.
- Canonical Tag: Use canonical tag to prevent Google penalizing for same or similar content for two different URLs of your website. On the contrary, if you don’t use canonical tag, Google will consider the content as duplicate, thus bringing down your ranking.
- Responsiveness: Google give priority to websites that fit the different screen sizes of mobiles easily during indexing.
Domain
- Domain Age: Whether your domain is new or old, Google doesn’t count it much to rank your website.
- Registration Length of Domain: The expiry date of a domain is considered as a determinant of its legitimacy. Owners of legitimate domains pay for several months beforehand to get it registered. On the other hand, illegitimate domains are used for a short period.
- Domain’s History: If your domain is first-handed, then it’s okay. But, if you’ve bought it from someone else, check the history of the domain. Your domain may have positive and negative attributes. However, a domain with negative attribute will pull the website’s rank down.
Off-page SEO:
- Domain Linking: Good domains linking to your site are good for its ranking and vice versa. So, link your domains with authoritative sites.
- Page Linking: Instead of getting many links from a single domain, get quality links from various domains.
The websites from where you’re borrowing the links should have high domain authority. By doing so, you will increase your chances of getting high rank in Google. Besides, there are certain other off-page factors that can act on ranking are:
- Link relevancy
- Type of link
- Links from Home page
- Link anchor
- Contextual links
- Do Follow and no follow link
- Authority of linking domain
- User Interaction
- Organic CTR: Repeated clicks on a single page for a specific keyword in Click-through-Rate improve the website’s ranking considerably.
- Rank Brain: Rank Brain is AI algorithm of Google that measures users’ interaction.
Site-Level
- SSL Certificate: The best website development company in Kolkata says, if your website has SSL Certificate, Google will consider your site as reliable and it will plays an important role in boositing the rank.
- Sitemap: Sitemap makes it easy for different search engines to index the pages of your website. With the inclusion of sitemap, your website’s visibility will improve by leaps and bounds.
- Server Location: Location of your server also influences your ranking. When your aim is to target local customers with geo-specific search, your IP address will become crucial.
- Content: Give value to your audiences with informative content. Google penalizes those sites that don’t have quality content.
- Site’s Structure: A simple-looking site helps Google to organize your content. As such, Google-bots can easily index your site.
- Site Uptime: Solve your site’s issues immediately. Otherwise, it can bring down the ranking.
- Reviews: All reputed companies of web application development in Kolkata have good reviews from their visitors. Pay attention to the site’s reputation. It shouldn’t have too many negative reviews. If Google finds too many negative reviews on your site, it will drop your site’s ranking.
Links
- Broken Links: Neglected and abandoned sites have broken links. Replace all the back links as early as possible. Otherwise, Google will take into account those broken links while giving it ranks.
- Internal Links: The more internal links you get for a single page show the page’s importance in other sites. To rank well, make sure that the internal links you’re getting have high domain authority.
- Outbound Links: Avoid getting huge do follow outbound links.
Google Algorithm
- Browsing History: Frequent visit to a site may boost your site’s SERPs for various relevant searches.
- Fresh Query: Fresh queries influence rankings. With certain queries, the ranks of new pages get boosted.
- Featured Snippets: One of the SEM-Rush studies proved that Google loves content based on Featured Snippets. These Featured Snippets are actually a combination of HTTPs, content length, formatting, page authority, and many more.
- G+ Circles: Google+ is one such social networking site where sites and authors in your G+ circle get higher ranks.
Google has not said any word about its algorithm rules clearly till now. But, extensive research and observations have enabled us to find out the above-listed factors. Keep in mind these factors to get good ranks in the pages of search engines.
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