Monday, July 11, 2016 |
Is your website mobile optimized? If not then in the current scenario you must have one. Mobile Marketing is the future. Studies show that by the year 2020 most of the devices like desktops, laptops and other traditional ones will be replaced by mobile devices. The internet trends are shifting very fast. If you are not up to date with the latest ones you would lose out to competition. Right now mobile is the way to go. Mobile optimization can generate mobile traffic, increase sales, and spur up customer engagement. It can give you a definite edge over your competition. Studies reveal that 57% of mobile users will abandon your website if it takes more than 3 seconds to load. If the shopping cart is not optimized for mobile devices then it is likely that 30% of your potential customers will abandon a purchase. So must not only ensure that your web site is mobile friendly it must also be sufficiently optimized. The following are the reasons why this is necessary:
Mobile devices get the bulk traffic. Most of the access of the World Wide Web occurs through a mobile device. Studies show that mobile users are engaging with mobile websites and apps with different activities. These may be everything from watching television, commuting to work. So if your website is not optimized for the mobile, you will lose out on potential traffic.
Mobile users want things fast. The mobile users often tend to make impulse buying. They tend to spend more than their counter parts who use the more traditional devices like desktop or laptop computers. So you must have a website which is fast and optimizes their mobile experience.
It is important for more brand engagement. With a superior mobile experience at your website you can have a better engagement at it. This is important because it will lower the bounce rate from your website. A higher bounce rate has adverse effects in many ways. Search engines consider websites with higher bounce rates negatively. This might in turn have a negative impact on your rank on the search engine result page (SERP). A higher bounce rate would mean a lower conversion rate.
Increased Conversion Rate. A mobile optimized website would mean a higher conversion rate. However for that you must ensure that your website must have plenty of “Call To Action” (CTA) features in it. Mobile users generally have less patience. Thus the information which they seek must be readily available up front. You must ensure that your contact details and other information are easily accessible. Mobile Users often are impulse buyers. So you need to take best advantage of their nature for better business.
Now that it is clear that you must have a Mobile Optimized website , the following are some of the check points:
- Does your website load within 3 seconds on a mobile device?
- It the Content on your website easy to read?
- Are there sufficient “Call to Action” features?
- Is it easy to navigate through your website?
- Does it sufficiently highlight the Unique Selling Points of your products/ business?
In case you are looking to have a mobile optimized website then we at Complete Web Graphics (CWG) can help you to develop one. We are a leading Mobile Application Development Company Kolkata. We have a competent team of web developers. They can develop the best website for you at affordable rates. For more information visit our website.
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Mobile optimized website is very important as mobile users are increasing day by day and they prefer to do purchase and selling on their devices. Good content to read, thanks for sharing.
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