clean drinking water
UI/UX
UI/UX Design Development Digital Strategy

Moore Water & Air

Strategy

Website Redesigning and Development

Year

2025

Industry

Water Treatment Company

Client Overview

Moore Water and Air is a water treatment company. Their services include water testing, installation, repair, and maintenance of water treatment systems, air purification systems, etc. They serve areas such as Missouri, Kansas, Oklahoma, Texas, Nebraska, and Arkansas.
Session Growth -

28.7%

User -

20.5%

Views -

12.6%

Challenges

Poor User Experience

The navigation and site structure of the Morre Water and Air website made it difficult for users to find relevant solutions for their residential and commercial needs.

Low Lead Conversion

The absence of clear CTAs limited inquiries, consultations, and quotation requests.

Mobile & Performance Issues

The website was not fully optimized for mobile devices and had slow load times.

Unorganized Service Information

Services such as water testing, softener salt delivery, installation, repair, and maintenance were not clearly displayed.

Lack of Trust & Authority Signals

The Moore Water and Air website didn’t display warranty, client testimonials, ratings, and other trust signals.

Goals

Build strong online presence

Moore Water and Air wanted to boost their brand’s online presence to broaden their audience reach, generate more leads, and increase sales.

Service information

Moore Water and Air wanted to let their audience know about the water treatment and air purification solutions they provide to generate leads and improve sales.

Increase inquiries

Moore Water and Air wanted to drive qualified service inquiries to increase the chances of sales conversion.

Reach mobile users

Moore Water and Air wanted to reach mobile users to promote their services and generate more local sales.

Earn trust

Moore Water and Air wanted to earn potential customers’ trust and establish their brand credibility as a water treatment company.

Solutions

Structured and dedicated solution pages

We developed dedicated pages for free water testing, water softener salt delivery, water treat solution installation, repair, maintenance, and more.

Trust & Credibility Integration

We highlighted testimonials, Google Reviews, warranties, etc., on the Moore Water and Air website to build brand credibility.

Conversion Optimization

We included clear CTAs such as “Select Your Location,” “Schedule Your Services Today,” etc., and contact forms to boost conversions.

Mobile-First & Performance Optimization

We ensured responsive design, fast load speeds, and smooth functionality of the Moore Water and Air website across all devices.

Results

  • Online Inquiries: +45%
  • Bounce Rate: – 32%
  • Engagement : +24% increase in key service pages

User activity over time 

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clean drinking water

Moore Water & Air

Project Type: UI/UX
Project URL: https://moorewaterandair.com/
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