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UI/UX
UI/UX Design Development Social Network Digital Strategy

Fact vs Fitness

Strategy

Website Redesigning and Development

Year

2021

Industry

eCommerce, Histamine intolerance course and products

Client Overview

Fact vs Fitness is an eCommerce store that offers 100% science-backed resources. They help you to identify and target the underlying cause of your histamine intolerance, to not only relieve symptoms, but to improve the overall health of your body and mind. Their foundation course, ‘How I Solved My Histamine Intolerance,’ has improved the lives of 4500+ people to date.
Session Growth -

31.6%

User -

22.7%

Views -

16.6%

Challenges

Low Consumer Awareness

Histamine Intolerance is a complex and lesser-known condition, requiring extensive education and clear explanations.

Trust & Credibility Barriers

Customers needed reassurance regarding scientific backing, ingredient safety, and product efficacy.

Complex Health Information

Medical and scientific details were difficult to present in a user-friendly and compliant way on the website.

Poor User Experience

Visitors struggled to navigate between different pages, such as educational content, our course, products, FAQs, etc.

Low Conversion Rates

The website did not effectively guide users toward product purchases or course subscriptions.

Mobile & Performance Limitations

A large number of users accessed the site via mobile devices, but the experience was not fully optimized.

Compliance & Transparency Needs

The website needed more educational content, testimonials, and transparent product information.

Goals

Build online presence

Fact vs Fitness wanted to build a credible and professional online presence for their brand.

Educate users

Fact vs Fitness wanted to educate their users about Histamine Intolerance and available solutions.

Increase sales

Fact vs Fitness wanted to increase their product sales and course subscription sign-ups

Clear communication

Fact vs Fitness wanted to communicate to their potential customers about the ingredients and benefits of their products.

Solutions

Trust-Centered & Educational Design

We helped create a clean, calming design that emphasized brand credibility, transparency, and user confidence.

Structured Content & UX Architecture

We organized educational resources, course guides, FAQs, and product pages into an intuitive user journey.

High-Converting Product Pages

We developed detailed pages for our course and products, highlighting benefits, ingredients, usage instructions, and disclaimers.

Conversion Optimization

We added strategic CTAs, subscription options, reviews, and FAQs to support informed purchasing decisions.

Mobile-Responsiveness

We ensured smooth shopping experiences across all devices.

Performance & SEO Optimization

We improved page load speed, structured data, and technical SEO for related search queries.

Scalable CMS & eCommerce Setup

We built the Fact vs Fitness website on a flexible platform to support future products, content updates, and growth initiatives.

Results

  • Product page conversions: +34%
  • Organic traffic: +46%
  • Session Duration: +58%

User activity over time 

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Fact vs Fitness

Project Type: UI/UX
Project URL: https://www.factvsfitness.com/
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