Sunday, December 20, 2015 |
With most businesses having an exclusive online division, web portals are the order of the day. Web Portal Development is one of the most important aspect related to it. These miniature websites give instant access to online users, leading them to information that they need. There is no superfluity of a full-blown website. Rather, there is the element of immediacy and urgency, coupled with a minimalistic approach.
Web portals are necessary to a brand for a number of reasons, provided you entrust the job to a competent web portal development service. Sticking to some lower tier service will make your portal look shabby or jaded. You don’t need a portal that is a direct copy of some other portal functioning in the same domain of business! Your chances of impressing customers go up significantly when you have a unique web portal that really stands out in the online chaos.
Now, let us look at some of the necessities for a web portal development great at catering to the needs of the customer. The first necessary component is a convenient interface. Customers don’t want a clunky object that refuses to budge with information or wants visitors to dig around aimlessly for what they want. You need a website development service which makes your web portal easy to navigate, with a dedicated focus on user experience. Compromise on the design or layout if you must, but never settle for second-best when it comes to user experience. That sort of a compromise kills the web portal.
Web portals are meant to make it easy for communication between customers and the brand. They should be designed in the same fashion. Have buttons for instant messaging or a function to request free calls. The idea is to entice the customer into contacting your brand. Through the web portal, give them reasons to touch base with you instead of slipping away with the excuse that they couldn’t figure out how to reach your brand.
Web portals should be able to focus on a particular domain. It makes it easy for customers to identify with your portal and brand. In fact, web portals can be extensively used for brand promotion. If you manage to give your web portal a distinguished feel and look, users will associate your brand with it. You have less chances of getting lost in the online milieu with such an identifiable website.