electrical services
UI/UX
UI/UX Design Development

Arcon Electric

Strategy

Website Redesigning and Development

Year

2024

Industry

Electrical services for commercial and residential projects

Client Overview

Arcon Electric provides a range of electrical services in Fort Walton Beach for commercial and residential projects. Their services include remodels and renovations, new construction, planning, permitting, installation of electrical equipment, and maintenance.
Session Growth -

20.9%

User -

18.3%

Views -

13.6%

Challenges

Poor website design

The lack of professional appearance reduces trust among potential residential and commercial clients.

Unclear Service Presentation

Electrical services such as installations, remodels, renovations, and maintenance were not clearly categorized or explained.

Low Lead Generation

The website did not guide visitors toward inquiries, quote requests, or consultations effectively.

Poor Mobile Experience

The site was not optimized for mobile users, causing Arcon Electric to lose out on opportunities to reach potential clients effectively.

Lack of Trust Signals

The website didn’t display past clients, testimonials, etc., which makes it challenging for prospects to trust Arcon Electric.

Slow Performance

The website was experiencing page load issues, which affected user experience and search engine rankings.

Goals

Build online presence

Arcon Electric wanted to build a professional website to establish brand credibility.

Clear message

Arcon Electric wanted to display their services to generate leads and improve sales.

Improve user experience

Arcon Electric wanted to build a website with structured navigation to improve user experience.

Increase the number of inquiries

Arcon Electric wanted to increase their number of qualified consultation inquiries from commercial and residential clients.

Solutions

Professional & Industry-Aligned Design

We crafted a modern design reflecting safety, reliability, and technical expertise.

Clear Service Architecture

We created key pages to help their potential clients understand their services better.

Conversion Optimization

We implemented prominent CTAs such as “Request a Free Quote,” “Learn more about our services,” etc., across key pages.

Trust & Credibility Elements

We displayed testimonials, past commercial clients, etc., to help Arcon Electric earn the audience’s trust.

Mobile-First Development

We ensured responsive design and seamless user experience across all devices.

Performance Optimization

We help improve page load speed and technical structure to enhance usability and search engine performance.

Scalable CMS Development

We built the site on an effective content management system to allow Arcon Electric to grow its website as needed.

Results

  • Online Inquiries: +50%
  • Bounce Rate: – 25%
  • Engagement : +35% increase in key service pages

User activity over time 

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electrical services

Arcon Electric

Project Type: UI/UX
Project URL: https://arcon-electric.com/
Description

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