ISP services
UI/UX
UI/UX Design Development Social Network Digital Strategy

Canquest

Strategy

Website Redesigning and Development

Year

2024

Industry

Internet Service Provider

Client Overview

Canquest Communications is a reputed Canadian Internet Service Provider (ISP). It aimed to provide high-speed internet connection, HD TV, digital home and business phone service, and Virtual Health Care services to people within Canada.
Session Growth -

+28.2%

User -

+15%

Views -

+12%

Challenges

Outdated Website Design

The existing website lacked a modern look and did not align with the brand’s positioning as a reliable and high-speed internet provider.
Poor User Experience: Complex navigation and unclear information architecture made it difficult for visitors to find plans and pricing.

Low Conversion Rates

The website failed to guide users effectively toward key actions such as plan inquiries, service availability checks, etc.

Limited Mobile Optimization

With a large percentage of users browsing on mobile devices, the non-responsive design didn’t allow Canquest Communications to expand its audience reach.

Lack of Scalability

The website structure was not built to support new service offerings or content updates.

Goals

Professional website

Canquest Communications wanted to build a modern, professional, and trustworthy website that aligns with their brand.

Increase lead generation

Canquest Communications wanted to generate more leads to increase opportunities for better business conversions.

Make Searching Plans Easier

Canquest Communications wanted to communicate plans, pricing, coverages, and other service benefits effectively.

Easy Search and Purchase

Canquest Communications wanted to make it easier for clients to search and purchase location-specific services based on their needs.

Solutions

Website Redesigning

CWG followed website design best practices when redesigning the Canquest Communications website.

Well-structured design

We ensured that the website is well-structured to improve readability and effective navigation.

Address Qualification Tool

We installed an Address Qualification tool on the website. Users are required to add their location to the tool, which displays the specific services and plans available in that area. It makes selecting and purchasing services and plans easier for the users.

Virtual Health Care Section

We installed a Virtual Health Care section to allow users access to on-demand healthcare services within Canada.

ADA Compliance

We ensured the website followed the Americans with Disabilities Act (ADA) compliance to ensure accessibility to all users.

Website security

We ensured website security to allow users to pay for their plans through a secure payment gateway.

Display of offers

We ensured the Periodic Promotion offers are displayed in prominent positions on the website to boost sales. Moreover, we placed Monthly Promotion Offers strategically on the website to increase sales.

Results

  • Online Inquiries: +60%
  • Bounce Rate: – 30%
  • Engagement : +20% increase in key service pages

User activity over time 

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ISP services

Canquest

Project Type: UI/UX
Project URL: https://canquest.com/
Description

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