THE CWG BLOG

Importance of SEO and Digital Marketing in current web scenario

Wednesday, July 26, 2017  |

Digital Marketing Company

With the current internet boom, everyone wants to be on the internet. There is reason enough for this as well.  A study jointly done by Asocham and Grant Thorton estimated that online shoppers are likely to increase from 20 million in 2013 to 40 million. The study also revealed that 200 million Indians are to access the internet in the next three years. So the latest medium offers great potential. But to tap into this mega opportunity it is not just sufficient for you to have a nicely designed website. It may look smart and savvy.  The right website is the one which will fetch business for you. This is why Search engine Optimization (SEO) and Digital marketing has become critical for your survival on the World Wide Web.  The process of bringing a higher ranking on the Search Engine Result Page is done through a process of Search Engine Optimization (SEO). The possibility of potential clients clicking and coming into your website increases as a result. With the right content on your website the engagement in your website would increase. This will help to boost your business. In this blog we will try to make you aware about the importance of SEO and Digital Marketing in the current scenario. We will also help you to do the same effectively.

Role of Digital Marketing

The Internet has opened up the market potential of every product and service. Irrespective of your geographical location you can build your business anywhere. You even as a new startup can make use of online channels to promote and market your business. You need not have a lavish infrastructure. The right digital marketing can put your business on a global platform. It is can also be automated to a certain extent. Thus it requires minimum work force to fetch results. 

With the right SEO and Internet marketing activities your website would rank higher on the Search Engine Results Page (SERP). This brings in more web traffic to your website. Thus there is a higher chance for the CTR (Click through Rate) and there by a higher the chance of conversion. A higher rank ensures better credibility to your website. Trust is important for the success of any business, so it helps on this front too. 

The search ranking of your page depends both on the On page and Off Page factors. A need of identifying the keywords is necessary. Thereafter they must be effectively be used in the Title tag, Meta description and through the content without them being stuffed. The off page factors like social media factors and link building are important parameters too for the ranking of your web pages. You should also keep in mind that these activities are not one-time job and need to be carried out continuously. In this respect having a Blog Section on your website is a good option. This not only ensures new, relevant content but also proves helpful to your Clients.  This will ensure that the higher rank once achieved gets maintained over time.  

In conclusion we can see that the role of SEO and Digital Marketing in the current web scenario is indeed important. We at Complete Web Graphics being a leading mobile and web development company based in Kolkata, also offer the best Digital Marketing services. So for catering to your internet marketing needs you must get in touch with us.

 

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Bluelight Computers
Bluelight Computers
6 years ago

Hi,
This one is great and is really a good post. I think it will help me a lot in the related stuff and is very much useful for me. Very well written I appreciate & must say good job.
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Webtady
Webtady
6 years ago

Excellent article !
Thanks for sharing wit us !

Raoul Bova
Raoul Bova
6 years ago

Wonderful post. Digital Marketing is very useful for increase and grow our business. Good sharing..

vidya
vidya
6 years ago

As you know, businesses of all sizes right from McDonald’s and Coca-Cola down to your local hardware store are trying to get a presence on social media sites such as Facebook and Twitter. Think of how many ‘Fan pages’ and advertisements you have seen on Facebook recently for businesses in your local area.

It’s a big thing right now and it’s making people just like you a lot of money.

dravida
dravida
5 years ago
Reply to  vidya

Did you know that businesses all around the world are hiring people just like you to help manage their social media accounts such as Facebook, Twitter, and YouTube?
There is a lot of money in it, and the best part is that you don’t need any qualifications, prior experience or specialized skills. All you need is a few spare hours per week, a computer with an internet connection and a good knowledge of how to use Facebook, Twitter or YouTube.

Nxt Vision
Nxt Vision
5 years ago

Hi very good article, Thanks for shearing such a valuable information

sai latha
sai latha
5 years ago

Really Good Explanation,Thanks for sharing helpful information about Digital Marketing If you are Looking for the Digital marketing services in Hyderabad? We at BOXFinity implement unique strategies with our experience to promote your business Online.

shabeer m
shabeer m
5 years ago

Spectacular, such a well content I have learned more
information about Digital Marketing, I’m also searching for the Best Digital
Marketing Company in Chennai for my business website.

Netleaf Software
Netleaf Software
5 years ago

If you desire to improve your experience just keep visiting this website and be updated with the hottest news posted here.

TOM Com
TOM Com
5 years ago

informative sharing. thanks for this useful post. nice one.

MelanieGraces
MelanieGraces
4 years ago

Thanks for providing this information .I hope it will be fruitfull for me. Thank you so much and keep posting.

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