Wednesday, July 26, 2017 |
With the current internet boom, everyone wants to be on the internet. There is reason enough for this as well. A study jointly done by Asocham and Grant Thorton estimated that online shoppers are likely to increase from 20 million in 2013 to 40 million. The study also revealed that 200 million Indians are to access the internet in the next three years. So the latest medium offers great potential. But to tap into this mega opportunity it is not just sufficient for you to have a nicely designed website. It may look smart and savvy. The right website is the one which will fetch business for you. This is why Search engine Optimization (SEO) and Digital marketing has become critical for your survival on the World Wide Web. The process of bringing a higher ranking on the Search Engine Result Page is done through a process of Search Engine Optimization (SEO). The possibility of potential clients clicking and coming into your website increases as a result. With the right content on your website the engagement in your website would increase. This will help to boost your business. In this blog we will try to make you aware about the importance of SEO and Digital Marketing in the current scenario. We will also help you to do the same effectively.
Role of Digital Marketing
The Internet has opened up the market potential of every product and service. Irrespective of your geographical location you can build your business anywhere. You even as a new startup can make use of online channels to promote and market your business. You need not have a lavish infrastructure. The right digital marketing can put your business on a global platform. It is can also be automated to a certain extent. Thus it requires minimum work force to fetch results.
With the right SEO and Internet marketing activities your website would rank higher on the Search Engine Results Page (SERP). This brings in more web traffic to your website. Thus there is a higher chance for the CTR (Click through Rate) and there by a higher the chance of conversion. A higher rank ensures better credibility to your website. Trust is important for the success of any business, so it helps on this front too.
The search ranking of your page depends both on the On page and Off Page factors. A need of identifying the keywords is necessary. Thereafter they must be effectively be used in the Title tag, Meta description and through the content without them being stuffed. The off page factors like social media factors and link building are important parameters too for the ranking of your web pages. You should also keep in mind that these activities are not one-time job and need to be carried out continuously. In this respect having a Blog Section on your website is a good option. This not only ensures new, relevant content but also proves helpful to your Clients. This will ensure that the higher rank once achieved gets maintained over time.
In conclusion we can see that the role of SEO and Digital Marketing in the current web scenario is indeed important. We at Complete Web Graphics being a leading mobile and web development company based in Kolkata, also offer the best Digital Marketing services. So for catering to your internet marketing needs you must get in touch with us.