Friday, January 15, 2016 |
Call the Windows phones dead at your own peril! Thanks to some innovations and eye-popping features, smartphones with Windows operating system are back in the hunt. True, it faded out to the competition from Android phones and people found these Windows devices a little cumbersome to use. Now that Microsoft has launched and worked hard to get the designs right on the Lumia range of phones, you need apps for your business that work on Windows OS.
Best Features of Windows Phones
There are some features on the new and improved Windows OS that you can target as a mobile app developer. For example, emulators are an absolute necessary when you are developing apps. Windows offers excellent speed on the use of these emulators as opposed to other operating systems like the Android or the Blackberry. There are other features as well! Let us look at some of them here.
Mobile apps are sold or rejected on the user experience. If it scores high on this parameter for your app, you will have more engagement from the users. Otherwise, your app lies like a dormant tool on the phone before being unceremoniously uninstalled during a spring cleaning process! Windows offers excellent opportunities to enhance user experience. There are plus points like the drag and drop tool that give more legroom for mobile app developers.
The fact that Windows OS is not as popular as the Android OS is actually a blessing in disguise! The number of apps on Google PlayStore is way higher than what you get on the Microsoft app store. What it means is that your mobile app has more chances of being noticed, downloaded and accessed on this platform than its Android counterpart. Your aim is to reach the smartphones of users and if you get a less-crowded platform, your app has more chances of being noticed.
Mobile apps on Windows function as “live apps”. It is a status that gives mobile app developers specific information and data culled from social networks, digital wallets and mobile hubs. This access helps app developers to cut through several layers of approval requirement. The user is happy too, because they get what they want without having to work hard for it. In geographic locations where app popularity is higher, Windows has worked on improving the connectivity for these “live apps”.
Instead of focussing only on the fiercely competitive Android segment, open another flank for Windows phones. It will pay off good dividends for your business.