Monday, April 11, 2016 |
Search Engine Optimization SEO is the phase probably we all have heard of. With the internet boom, every business wants to be on the internet. A study jointly done by Asocham and Grant Thorton estimates that online shoppers are likely to increase from 20 million in 2013 to 40 million. The study also reveals that 200 million Indians are to access the internet in the next three years. This offers a tremendous business potential for all businesses. However if you are to tap into this mega opportunity, your address on the worldwide web through your website will be the most critical. The right type of website is not just about how good and savvy it looks, but it is also about the ranking of your website on the result of the Search engine pages often referred to SERP (Search Engine Result Page). The process of bringing a higher ranking on the Search Engine Result Page is done through a process of Search Engine Optimization SEO. A higher ranking on the SERP would mean a higher possibility of potential clients clicking and coming into your website and thereafter a better possibility of business. As a leading Graphic Designing Company in Kolkata and Best Web Designing Company in Kolkata we at Complete Web Graphics analyze below why it is important for your website to be optimized through SEO and some basic facts:
Why Search Engine Optimization SEO is important?
SEO is important for Business Visibility and branding. With the rapidly growing numbers on the internet and on the Search Engines, it is important that you would always want your website to be ranked high on the search engine rankings. A higher the rank, would mean a higher chance for the CTR (Click through Rate) and there by a higher the chance of conversion. SEO means a higher credibility for your business, thus ensuring a higher trust for the success of your business online. With more clicks happening on your website, as a result of the SEO, the analytics against the clicks would mean a better understanding of customer behavior and thereby help you to serve them better. The Search Engine Optimization SEO would ultimately bring more traffic and thereby more Business. Thus SEO services offered would ensure a better return on Investment and is extremely important.
The Search Engine Optimization SEO depends on both On Page as well as Off-Page Factors. So the Use of Keywords in the Web pages, the title tag, the Meta description determines some of the on page factors. The link building, along with other factors like social media presence determines the off page factors of SEO. Apart from which the SEO depends on numerous factors. Moreover SEO is a very dynamic field and one needs to be updated all the time with latest trends. Therefore as per the changes, the website needs to be constantly optimized. The SEO is a continuous activity, even if the ranking is achieved once, continuous content updating needs to be done at regular intervals so that it is also maintained at times. Normally it may not be possible for one to keep adding on services or products to the website at all times. In such cases having a “Blog” section makes sense. The latest and useful information under this section would enhance user experience and at the same time add to the credibility of your website.
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