Friday, April 27, 2018 |
In 2018 many businesses are getting ready to convert their business to digital transformation. Whether your business is small, medium or large, every business wants to earn a greater ROI. To take the advantage of online business you must follow these upcoming trends to get started. Generally digital marketing trends 2018 include the followings:
- Digital Transformation
- Video Marketing
- Integrating Social Messaging Apps
- Customer Engagement Strategy
- Different Data Integrating
- SEO and Content Marketing Integration
- The growth in Mobile and Smartphone usage
- Integrating Marketing Activities into the Customer Lifecycle
- The Importance of Personalization
- Machine Learning and Marketing Automation
Digital Marketing and online marketing relates one another that involve information, data, knowledge, analytics and many more. To understand completely the digital marketing need a constant practice and knowledge. But few parts of digital marketing can be separately learnt to understand the overview of the upcoming trends about it. Here it is listed below:
Content marketing:
In 2018, content marketing plays a vital role for most of the marketers, in B2B or B2C, whatever the organization or budget. The relation between content publication and the customer interactions confirms the implement on learning material and exploratory work. Not only from a branding or social reach point of view, but from an SEO perspective. Setting up a 4th wave of content marketing campaign will always be beneficial for any marketing plan.
4th Wave of Content Marketing:
- Web Pages
- Rich Content
- Personalization
- Marketing Apps
Video Marketing:
Guess What! YouTube is the second-biggest search engine after Google. People from all over the world search & learn from YouTube daily. That’s why we can say that it is even more important platform for advertisers. Video is a key driver in Facebook’s algorithm; it means video content is more likely to get your audience’s attention. Not only this, providing a rich video to your audiences drive more traffic to your website. Freelancers use video marketing tools as a strategy to earn profit. Try to focus your creative power through video marketing this year!
Corporate Blogging:
If you want to grow your business then start do blogging in corporate style and raise your business awareness. In fact, more than 70% of customers learn about a company through its content and corporate blogging can generate more than 69% leads. While a corporate blogging promises many benefits:
- Optimize organic search,
- Build a community,
- Set up a participative dialogue with customers.
In one word, it’s a pathway to create a new relationship with the audience. Following an inbound marketing strategy, a corporate blogging becomes an essential way to drive traffic on the website and engage potential customers.
Personalization & Automation:
Prioritize your business through personalization and automation in 2018 as both are very crucial part in digital marketing. Personalization in business helps to build your quality of business. It is basically the dynamical way to show relevant contents of your business.
While Automation is a platform, marketers use as a tool for business. Active Campaign, Get Response, Mail Chimp, Convert Kit, AWeber, Constant Contract are some of email automation platforms in which Mail Chimp opened up its automation platform for making marketing automation accessible to more than businesses.
Search Engine Result Page (SERP) Optimization:
The main purpose of the SERP Optimization is to allow webmasters and content publishers to strategically construct page titles and Meta description tags which results eye-catching listings in Google’s organic search results. The main component of the SERP is the listing of results that are returned to the search engine on keyword basis.
Proper optimization of the content of your titles and snippets can maximize your click-through rate (CTR) from Google. In other words, you can increase your organic search engine traffic for a specific keyword though you can’t improve your rankings. In this scenario, your best option is to make your site’s listing as long as possible.
Chat bots & Social Messaging:
Chat bots are the perfect example of marketing automation solution impacting the business in 2018. These virtual assistants animated by artificial intelligence can bring to customers their answers in real-time.
Enabling automated platforms like Facebook Messenger will be key in the year 2018. Today, Facebook Messenger opened its API to offer a better user experience than a regular customer service, using customer data.
Voice Search:
Voice Search is going to be one of the different and unique platforms for the year 2018. The reason behind it is nothing but the analysis of consumer behaviour data which allows the voice search, upcoming trend of digital marketing. In 2017, Siri is already passed its eighth years, and thanks to Amazon Alexa and Google Assistant voice search platforms which are growing right now to optimize for voice search in the next frontier for SEO.
Social Selling:
A recent survey reveals a report which comprises 75% of B2B customers use social networking sites to make a decision about purchase. Social selling can be the new and best B2B approach for 2018. Ping us if you kick start social selling for your business!
Facebook, Twitter and Instagram play an important role to reach your approach towards product promotion. For, an example with its 450 million subscribers, LinkedIn remains the number one professional social networks for social sellers.
Conversion Rate Optimisation (CRO):
Conversion Rate Optimisation means to increase the percentage of users by converting them into potential customers via website. This can be in 2018’s marketing strategy. As it is closely related to SEO, it can double the gains: by better organic search and better converting websites. If your content is rich then it is the perfectly suited for your business. Because solid contents easily attract new audiences and convert them into potential ones.
Machine Learning & Targeting:
The major ads and re-targeting networks continuously give advertisers the options to target and re-target their customers. Facial, voice and other types of recognition, as well as incorporating customers can interact with the Internet to get bigger. We can say the robot revolution is coming in 2018.
Finally we can say that Digital transformation showed the way of many opportunities. If they can anticipate that, it will bring major evolutions of marketing resources in 2018. Ready to go? Check here for more.