7 Obvious Reasons You Need To Redesign Your Website Right Now
Your website isn’t driving as much traffic as you’ve expected? Does it have high bounce rate compared to its conversion rate? Time has come when you should think about redesigning your website. Don’t forget that your website creates first impression upon your audiences’ minds. And, your audience ran out of time. If they don’t get proper information about their queries from your website within the first few minutes, they won’t waste their time to navigate other pages of your website. If you delay website redesigning, you’ll lose your business day after day. There are multiple red flags that are emphasizing on the need to invest in a web designing right now. Why should you consider Website Redesign? Not Bringing Enough Traffic: Does your website look professional and simple? Is it pixel-perfect? Great! Still, if it is not giving you positive results, there’s something wrong with its design. Your website strengthens your customer base. The analytics should always show that your visitors and sales are increasing. If it’s showing a demotivating data, dig into the data to find out your site’s conversion rate. Go through the visitor-to-lead and lead-to-customer data. The best web designing company in Kolkata says that this information is vital to evaluate where you need to adjust. Count on these 3 factors: Design of landing page Simplicity of the website Relevancy of the web design Below-the-Level Performance: You surely have come across websites that are not user-friendly. Such a website fails to generate sales. Near about 88% of customers don’t return to the sites that appear confusing and slow to them. You know why it is so. Make sure that you’ve a user-friendly website. When certain features of your website are not working optimally, your visitors skip to other sites. Functionality; give utmost importance to it. To check it, ask the following questions to yourself: Is my website efficiently solving my audiences’ queries? Are my offerings up-to-date? Can the visitors navigate my site easily? The answers to these questions will help you to learn the ways through which you can enhance the performance of your website. Not Responsive: According to Google, 61% of users don’t come back to sites that are not mobile-friendly. It means if your users find it difficult to access your site from their mobiles, they will start looking for the information in your competitor’s site. And, that you don’t want, right? Once you’ve made your website mobile-friendly, the users won’t have to zoom the content to see it clearly. Your website will automatically fit into the pixel-width of broad range of platforms. After you’ve learnt the importance of a responsive website, your next search will be how to make it. So, here’s the answer: Choose a fluid grid that can adjust its dimensions according to the device’s screen. Make sure your website works perfectly with both touchscreen and the mouse. Optimize your images so that they won’t add to the weight of the website much. Re-framed Your Strategy: According to some reputed web designing service providers in Kolkata, proper planning is vital to redesign website. Once you know what you want from your website, you’ll design it accordingly. This, in turn, will help you to meet the unique needs of your current users. Most of the big brands have a separate team to look after the changes that their websites need. They adopt iterative approach to take care of every detail related to the websites. Make certain that the changes you’re making in your website have definite purposes to serve. You should know why you’re introducing those changes and whether they’re serving your purpose successfully. Not Optimized for Search Engines: You may have used urls or templates for your website. As a result, your website is likely not to be SEO-friendly. When you think of redesigning your website, you’ve to work on its back-end, like editing the coding etc. You’ll also need to improve your custom page urls, alt tags, page titles, and H1, H2, and H3 tags. To do all these, you need to redesign your website on an advanced CMS platform that comes with great flexibility. Count on the factors discussed below while making your website SEO-friendly. Use only SEO-friendly and clean codes. Compatibility with multiple browsers. Integrate your site with social media platforms. Built on Outdated Technologies: How old is your website? If it ages more than 4-5years, rebuild your website using the latest technology. Using flash in your website? Well, then it will be slightly tough for you to rank your website. It’s because websites using flash cannot be accessed easily through mobile devices. Besides, if you’re using old plugins, update them to enhance the performance of your website. Not Sufficiently Secured: Cyber crime is increasing at an alarming rate. If your website is not following the international security measures, it will soon become a victim of hackers. Check whether your payment page is encrypted. The chances of being attacked by malware and hackers are more when your website is old enough. Peek at the points shared below while increasing your website’s security. Update your software Choose a strong password Backup your data regularly Clean your website Doing these tasks may be bit tough for you. That’s why, we recommend you to hire a professional like Complete Web Graphics. With their years of experience in website designing, you’ll be relaxed and get a website that is bringing in huge traffic. Click on www.completewebgraphics.com to discuss your project with them.
15 Ways SEO can Help You Make Huge Profit from Your Business
If you’ve online business, you surely have heard about SEO. Today, you cannot make your business successful without these SEO tricks. Imforza reported that 75% of users click on the results appearing only on the first pages of search engines. This notion emphasizes on the importance of investing in SEO. You should include it in your marketing strategy to improve your online visibility. In this blog, we’ve listed its 15 advantages. Take these advantages as a warning if you’re not opting to SEO now. Reach Your Audience: Near about 3.5billion online searches take place daily. As such, you will get huge opportunities to hit your audience with your offerings. There are chances that from these 3.5billion users, some will take interest in your products or services. They can also become your customers in the long run. Get Quality Traffic: The best web designing company in Kolkata has done extensive research on the traffic quality SEO brings. They concluded that the business owners can get the best traffic on search engines. You don’t have to “push” the traffic to your website. Rather, search engine will pull them to you. It will send you only those people who will be genuinely interested in your business. No Paid Advertising: Not ready to spend in advertising? You won’t have to. If your SEO tricks are powerful, you don’t need to consider paid advertising. Thus, the money it saves can be used wisely in some other important areas. Promotes Your Brand Round the Day: SEO never sleeps. On the contrary, it promotes your business 24*7. Get to the top of SERPs and relax. Let SEO do the job of your business promotion. Builds Trust in Your Audience: People trust whatever Google shows them. According to the research of the leading WordPress development company in Kolkata, people don’t think twice while clicking on the results shown by Google. So, if your business appears on its first pages, your audience will automatically trust your business eventually. Influences Users’ Buying Decisions: SEO results influence your audiences’ buying decisions. Due to their trust in Google, they prefer to buy from companies that appear at the top of SERPs. In this way, it improves your conversion rate significantly. Ensures More Clicks: SEO overpowers paid advertising. It can give you 90%more clicks as compared to paid advertising for the same set of keywords. As a result, many people have stopped investing in paid advertising. Increases Referrals: Get many referrals to your website through SEO. It sends traffic to your site. If these people like your service, they will refer it in their circle. Consequently, your referrals will grow literally. Boosts Your Market Share: High Google ranking equals more market share. How? Because your users will not bother to scroll to Google’s other pages. They rarely care what’s there, if they got what they’ve wanted in the first page of search engine. So, try to grab the ranks of first pages with a result-driven strategy. Places Your Offerings in New Market: Another great advantage, as said by a renowned WordPress development company in Kolkata, is that you can hit the new market with SEO. Firstly, optimize your website. Once done, start targeting other industry-relevant keywords. These keywords can be related to other offerings you may have. SEO sends to you quality traffic for these new offering. You can measure the results, if you want. Integrates Your Digital Marketing Activities: SEO is a part of digital marketing. All the activities included in digital marketing together play an important role in boosting your ranking. As for instance, if your content marketing is effective, your content will come up in the top results of search engine. And, again this is a part of SEO. Enhances User Experience: Quality SEO gives your users seamless experience. Google counts on positive user experience while indexing your website to rank it. Therefore, make sure that your website has all the information your users can look for. Otherwise, their experience will suffer. It, in turn, will affect your ranking. Supplies You Local Customers: Local search has become crucial for all kinds of businesses, especially for the SMEs. In this regard, the best web designing company in Kolkata says that local SEO optimizes your business for a particular area. Resultantly, you’ll start to get customers from that specific vicinity. Gives Long-Term Results: From the first year of investing in SEO, you will get results. Many of its strategies may continue to bring you profits for a long time. The more time and effort you invest in it, the more lasting results you’ll get from it. Increases Followers on Social Media Platforms: Get more social media followers with SEO. While navigating your website, the visitors may click on your social media icons and start following you. If your SEO campaign is effective enough, you’ll get huge leads from it. Many of them will ultimately become your social media followers. Concluding Thoughts No doubt, SEO offers numerous advantages. But, to avail them, you should get in touch with an experienced and reputed SEO company. You can consider Complete Web Graphics as your SEO partner. Their in-house team has in-depth knowledge about how to make a business successful with well-framed SEO tricks. Visit www.completewebgraphics.com to learn more about their SEO services.
7 Mind-Blowing Tips to Improve Your Instagram Marketing Strategies
Everything changes. Instagram isn’t an exception to it. With 13% of people on Earth using the platform, it’s quite natural that it will introduce new changes to deal with the rising activities. If your Instagram account is not bringing you enough customers it should bring, check your Instagram marketing tips. Our in-depth blog has certain tactics that will help you increase engagement on this platform. Buckle up to start reading. Instagram marketing strategies Give an Interesting Bio: First of all, your viewers will look at your bio. So, making it interesting is vital. If your bio looks bore and lacks information about you, you’ll get only viewers and not loyal followers. Learn When to Post: Brands need to post to boost engagement rates. But, how often? Recent studies show that 1 to 2 content per day works well. Track your followers’ activities using insights feature regarding your post to determine the best time of uploading content. Find out when your audiences remain most active. Post at that time to get maximum likes, shares, and comments. Focus on Quality: Instagram highlights quality images only. If you don’t post aesthetically appealing images, you’ll not get any traffic. This platform gives you the opportunity to show the potential of your business through images. So, make sure your images have high resolution. Write Attention-Grabbing Captions: Create engaging captions while posting images on Instagram. Your caption should be engaging enough to compel customers to interact with it. You may ask questions in the caption and let your followers answer them. You can also ask them to tag their friends so as to increase the reach of your posts. By doing so, you’re likely to get interaction from users with huge followers. This, in turn, will maximize the exposure of your brand. Use Hashtags: When you use hashtags, your audiences can find you easily. Many users look for Instagram content just to get more ideas for hashtags. Hash tagging enables you to place your post in topic-specific feeds. As such, your content will be more accessible, enhancing its reach to a wider audience. Besides, you can create brand community with proper hashtags. But, for that, you’ve to use your brand’s or product’s name in the hashtag. Live Streaming: One of the outstanding Instagram marketing strategies is live streaming. People prefer to watch videos than reading content. As per a recent study, one-minute of video worths 1.8million words. This huge success of videos has compelled Instagram to offer video marketing opportunities in its platform. Leverage the strength of each video format through live streaming and other options available. Include Paid Ads: Paid social media ad is the cost-effective option to get more followers in this platform. Instagram ads will reach your targeted audiences only without disturbing other users. Many kinds of Instagram paid ads are there such as video ads, photo ads, carousel ads, and so on. All of them, if used properly, are efficient to increase engagement. ‘There’s no shortcut to success.’ At the end of the day, if you invest your effort and time in Instagram, you’ll get results. At the same time, you should build a strong strategy for the same. If you’re a newbie or don’t have the expertise in marketing, feel free to get in touch with us. Go to www.completewebgraphics.com to discuss your online business needs with our experts.
Factors You Should Know to Get Top Position in Google’s Ranking
Google prioritizes its users the most. As such, it brings those websites to the first pages that can benefit the users with relevant information. Various factors like loading time of your webpage, domain name etc. play important roles to determine a predominant position of your website in Google ranking. Let’s see how these different factors affect your ranking. Google Ranking factors: Loading Time The minimum loading time of your website is 3seconds. According to the research conducted by the best website development company in Kolkata, your bounce rate increases with the increase of page loading time. They say: Loading Time Bounce Rate 5 Seconds Increases by 90% 6 Seconds Increases by 106% 10 Seconds Increases by 123% Loading Speed Via HTML and Chrome: Depending on the HTML code of your page, search engine spiders can easily determine the speed of your website. Sometimes, Google uses chrome users’ data to find out how long your webpage is taking to load. Page Level Keywords in Title Tag: While doing On-page SEO, try to keep keyword in the title tag. And, when you’re putting the targeted keyword at the beginning of the title tag, your website starts to perform better. Google doesn’t count much on Meta descriptions for ranking. However, inclusion of keyword in Meta descriptions can influence the CTR. TF-IDF: TF-IDF or Term Frequency-Inverse Document Frequency means when a word appears too many times in a single page, it leads to black hat SEO. This, in turn, can penalize your website. Content’s Length: Any renowned company of web application development in Kolkata prefers to write lengthy content. It’s because they say long content contains more information. Consequently, the users can get more relevant information from lengthy content. So, Google loves it more than short, irrelevant content. Duplicate Content: Duplicate content can affect your website’s ranking hugely. That’s why, always write original articles. Apart from it, update your blogs regularly as Google welcomes freshness. Image Optimization: If your image is optimized properly, it can improve your ranking in SERPs. That being said, write proper texts for your alt text, description, and caption. Canonical Tag: Use canonical tag to prevent Google penalizing for same or similar content for two different URLs of your website. On the contrary, if you don’t use canonical tag, Google will consider the content as duplicate, thus bringing down your ranking. Responsiveness: Google give priority to websites that fit the different screen sizes of mobiles easily during indexing. Domain Domain Age: Whether your domain is new or old, Google doesn’t count it much to rank your website. Registration Length of Domain: The expiry date of a domain is considered as a determinant of its legitimacy. Owners of legitimate domains pay for several months beforehand to get it registered. On the other hand, illegitimate domains are used for a short period. Domain’s History: If your domain is first-handed, then it’s okay. But, if you’ve bought it from someone else, check the history of the domain. Your domain may have positive and negative attributes. However, a domain with negative attribute will pull the website’s rank down. Off-page SEO: Domain Linking: Good domains linking to your site are good for its ranking and vice versa. So, link your domains with authoritative sites. Page Linking: Instead of getting many links from a single domain, get quality links from various domains. The websites from where you’re borrowing the links should have high domain authority. By doing so, you will increase your chances of getting high rank in Google. Besides, there are certain other off-page factors that can act on ranking are: Link relevancy Type of link Links from Home page Link anchor Contextual links Do Follow and no follow link Authority of linking domain User Interaction Organic CTR: Repeated clicks on a single page for a specific keyword in Click-through-Rate improve the website’s ranking considerably. Rank Brain: Rank Brain is AI algorithm of Google that measures users’ interaction. Site-Level SSL Certificate: The best website development company in Kolkata says, if your website has SSL Certificate, Google will consider your site as reliable and it will plays an important role in boositing the rank. Sitemap: Sitemap makes it easy for different search engines to index the pages of your website. With the inclusion of sitemap, your website’s visibility will improve by leaps and bounds. Server Location: Location of your server also influences your ranking. When your aim is to target local customers with geo-specific search, your IP address will become crucial. Content: Give value to your audiences with informative content. Google penalizes those sites that don’t have quality content. Site’s Structure: A simple-looking site helps Google to organize your content. As such, Google-bots can easily index your site. Site Uptime: Solve your site’s issues immediately. Otherwise, it can bring down the ranking. Reviews: All reputed companies of web application development in Kolkata have good reviews from their visitors. Pay attention to the site’s reputation. It shouldn’t have too many negative reviews. If Google finds too many negative reviews on your site, it will drop your site’s ranking. Links Broken Links: Neglected and abandoned sites have broken links. Replace all the back links as early as possible. Otherwise, Google will take into account those broken links while giving it ranks. Internal Links: The more internal links you get for a single page show the page’s importance in other sites. To rank well, make sure that the internal links you’re getting have high domain authority. Outbound Links: Avoid getting huge do follow outbound links. Google Algorithm Browsing History: Frequent visit to a site may boost your site’s SERPs for various relevant searches. Fresh Query: Fresh queries influence rankings. With certain queries, the ranks of new pages get boosted. Featured Snippets: One of the SEM-Rush studies proved that Google loves content based on Featured Snippets. These Featured Snippets are actually a combination of HTTPs, content length, formatting, page authority, and many more. G+ Circles: Google+ is one such social networking site where sites and authors in your
Top 20 Must-Have Points to Guide E-Commerce Web Design
You’ve an eCommerce website. But, that’s not driving as much traffic as you’ve expected. Why? What’s wrong? Maybe, your users are not at ease in browsing your site. It happens when there’s something wrong with your website’s design. There are certain must-include features of eCommerce web design to enhance your users’ experience. Check out whether your online store has all the points discussed in this blog. 20 Must-Have Points of eCommerce Web Design Responsive: The renowned Magento development company in Kolkata says that most of the shopping searches and order placement are done on mobile nowadays. According to a recent research, near about 62% people use smart phones to buy their things. If your website looks like a trash bin on tablet or Smartphone, visitors will jump to other stores. Cart Icons on All Pages: Nicely-built eCommerce sites like Walmart and Amazon have cart icons on the top right screen of all pages. If your customer has added any item on the cart, he will be able to see how many items are there in the cart. Page Heading Optimizations: Use only one H1 tag in all the pages of your online store. This H1 tag should contain the main keywords of your website. Any well-known Magento website development company in Kolkata uses the H1 tags before other header tags like H2, H3, H4, and so on. Visible Checkout Button: Your checkout button should be clearly visible. Generally, this button is placed beside the cart icon. Search Bar on Every Page: Place your Search Bar at the top of every page of your website. This will help your customers to look for what they want, irrespective of whatever page they go on your online store. Easy-to-Understand Navigation Menu: Easy-to-understand navigation menu enables your visitors to browse easily through different categories of your products. Categorize your products using general terms. As for instance, an online beauty product store like Nykaa has segmented their products into categories “Makeup”, “Skin”, “Hair”, “Personal Care”, and so on. High-End Security: With the increasing rate of cyber-crime, people are started to look for online stores with high-end security features. Use cutting-edge technology to maintain the data of your customers securely. Make sure, you’re offering them an encrypted form when they’re giving out their banking details. Include Logos: If you’re selling products of reputed brands, show their logos wherever there’s a scope. By doing so, you can build trust in your audience. They will start to consider your site reliable as many big brands are ready to do business with you. Eye-Catching Call to Action: The best eCommerce company in Kolkata emphasizes upon the importance of catchy CTA or Call to Action button. If you’re having any exclusive deals that your customers might interest in, use CTA buttons like “Explore Our Exclusive Deals”. Link this button with your Deals page. Use Appealing Photos: Smart choosing of photos is important to boost your online sales. Hire a professional photographer who will photo shoot the models using your products. Capture the real-life photos of people wearing your dress to appeal to your audience emotionally. Product Description: Write a comprehensible product description of every product you display. It will not only help you to engage customers for a more time but also give them a detailed idea about the product. Make it such that they can use it as ‘Buyer’s Guide’. Display Availability of Stock: Suppose, your customer has clicked on a product. But, when you direct him or her to the buyer’s page, it is showing ‘Out of Stock’. This may upset your prospective customer. So, display stock availability right below the photo of that product in the product page. It will enable the customers to have a realistic expectation from you. Show More: When your customer has endless choices, he is likely to click more. It, in turn, increases your chances of having more sales. By ‘Show More’ here, we’re advising you to add a section named ‘You May Also Like’ or ‘Best Sellers’ just below the product description page. In this section, you can show them the products similar to those they have already searched for. Include ‘Filter’ Option: Add a Filter or Sort section at one side of the Product page. If you include a filter button, your customers can easily get the product in their preferred color, brand, style, and price. As for instance, your customer is looking for a pink jumpsuit within a fixed price range. Then, she will go to the Filter section. Tick the boxes of her preferred color and the price range. And, your website will display the result accordingly. Customer Review Scores: Your customers trust other customers. As per any well-established eCommerce website development company, Kolkata, customer review scores of products give the prospective customers an idea about its quality. If the product has high rating, they are likely to buy it than a product with low rating. ‘Add to Cart’ Button: While browsing, your customer may come across a product that impresses him, but he has a plan to buy it later. Then? At that time, he will click on ‘Add to Cart’ button and that product gets added to the cart. By adding the product to the cart, he will be able to access it later, whenever he wants. Photos from Different Angles: Take snaps of the products from different angles. You can also add a zoom in feature to help customers take a closer look at the product even before getting it. Support Page: It’s quite possible that your customers will get confused during the checkout process. So, where will they go to get help? Of course, it is to your Customer Support page. Make sure, your employees are there to help customers at that time. Provide them with customer support round the clock. Expected Delivery Date: Don’t let customers go on expecting delivery every day. Most of the well-known eCommerce website designing companies in Kolkata include feature that will calculate the delivery date of a
10 Smart Ways to Secure Your WordPress Site
“The site ahead contains Malware.” This red box warning is enough to make your heart beat faster. Getting this warning means your site is hacked. Hackers can access all your information by hacking your website. Nowadays, most websites are created on WordPress. So, it’s important to secure WordPress site to prevent the hackers from getting inside it. To make this job easy, we’ve discussed some tricks in this blog. Start to read. 10 Smart Tricks to Secure WordPress Website Switch from HTTP to HTTPS: Any reputed WordPress development company, Kolkata prefers to use HTTPS while developing a website, as the later is a more secured version. Unlike HTTP, HTTPS encrypts your data. You should have an SSL/TLS certificate to shift your site from HTTP to HTTPS. This certificate is important to give your customers a secured website where all of their data will be encrypted without a miss. Install Web Application Firewall or WAF: You surely have heard about Firewall. It is used to block unwanted attacks. You can protect your website or websites, and servers with its help. The installed firewall keeps an eye on activities done on your website, detects malware, and blocks everything it finds suspicious. Update Your Site: The latest WordPress versions can bridge the security gaps in websites developed on its older version. In this regard, the leading website development company in Kolkata says that minor updates are applied automatically. But, you have to do the major updates. This amazing automatic updating feature is included in WordPress to make sure that your site remains secured for a long time. However, you need to update your site as soon as you find warnings on the back-end. Limit Too Many Login Attempts: Hackers use ‘Brute Force’ attack to get into your website. It’s a long list of usernames and passwords created randomly to help the hackers. Block the IPs that are trying multiple times to log into your site. If you find a user is attempting to access your site by login to your WordPress admin multiple times, lock him out immediately. Give Strong Passwords: While developing your WordPress website, choose a strong password. You can change the password at any time. While your password should be easy for you to remember, it would be tough enough for the hackers to know. Use symbols and characters together. Try to make your password at least 15characters in length. Avoid Premium Plugins: Never download premium plugins from just any site. It can interfere with your website’s security. Get them from sites that are selling the plugins officially. The pioneering WordPress development company in Kolkata always avoids pirated plugins while developing clients’ website on WordPress. Premium plugins have weak codes. As a result, they easily become your website accessing source for the hackers. Pick Reliable Hosting Company: Suppose, your hosting company shrugs off its responsibility when you need it the most. Won’t it be frustrating for you? And, what if your chosen hosting company has low-graded security protection? In both the cases, your website will have to suffer. So, pick a hosting company that has real people with whom you can discuss your issue and get solutions. Your hosting company should also support the latest version of C panel, MySQL, PHP, and so on. Remove PHP Error Reporting: You can detect weak spots when your site’s back-end is highly secured. You get an error message when any plugin or theme of your site isn’t working properly. PHP Error reporting is crucial to find out the error and resolve the issues without late. But, oftentimes, your server address is included in this error reporting messages. Through these error reports, the hackers can easily hack your website. Hence, it’s better to eliminate them altogether. Practice 2-Factor Authentication: Any well-known website development company in Kolkata will advise its clients to use 2-factor authentication always. In this, the user can access only when he has given the 2-login information he has. One of these can be a code sent to his registered mobile number or email. He can get inside the site once he has typed the code sent to his email or phone. This kind of code remains valid for a very short time. As such, if the user doesn’t share it with anyone else within its validity time, then no other person can access the site using the same login information. Disable Directory Browsing: If your website server couldn’t get the index.html or index.php file your user is looking for, it will open up a directory page having significant information about plugins, themes, and others. Anyone on your site can easily obtain such information through this directory browsing. So, disable your directory browsing. Here’s how you can do it. Create a new folder. Place a text file in it. Now, use your web browser to go to the directory. Any link to the text file shows enabled directory browsing. Once you disable it, it will take you to a blank page showing ‘Page Not Found’. The Final Thoughts Take the security of your WordPress site seriously. Though you cannot protect your website completely from an attack, yet these steps will help you to fight potentially against the hackers. Handle such attacks successfully is stressful, especially when you’re not so tech savvy or have got a website for the first time. In case, you’re not confident in dealing with hackers, feel free to contact us. Visit www.completewebgraphics.com to discuss your WordPress requirements with our team.
Increase Your Mobile App Engagement
To develop a mobile app engaging users isn’t a ‘walk in the park.’ Just implementation of great ideas may not work here. Rather it needs proven marketing strategies to drive engagement. An app with no user is considered as a bad app. You should look for ways to increase your app’s engagement. Mobile App Engagement Tactics Impressive Introductory Page: Sometimes, we judge a book by its cover. The same happens in the case of your app too. Try to impress your users from the get go. From their very first encounter, your app must compel the users to question themselves, ‘Should I download it?’ Any experienced developer of a renowned mobile apps development company in Kolkata knows the importance of good market placing of an app page. Actually, it’s an opportunity to brandish the merits of the developed app. Availing this opportunity is crucial for the app’s success. Informative Preview: Once the app is developed, answer the question, ‘Why should I use it?’ Use on boarding tool to make your answer interesting. This tool will teach your audiences why and how to use this app. To give an informative preview about the app, you can also go for custom illustrations. Always use easy-to-understand graphics for teaching. Free Trial: Let your users ‘Try before buying’. Certain apps require you to sign up before allowing you to explore it. This authentication may act as a roadblock for your users to consider your app. The ‘Free Trial’ approach is important to show the value proposition of your app before they download it. Make sure that the app doesn’t require authentication when it’s in the read-only mode. It is one of the amazing ways to draw in users. Push Notifications: The best mobile application development company in Kolkata advises the developers to opt for Push Notifications. Push Notifications are alerts coming up on the screens of your users to inform them about your latest offers. This is the best way to constantly remind them about the app’s usage. Very few people check the apps they downloaded. In such cases, push notifications keep your users interested by letting them know about the offers from time to time. Deep Linking: Add to the power of your notifications by using Deep Linking. Deep linking is important especially when you’re inviting someone to get into your app. It is also used to direct someone for a specific page or action. Reward Program: Incentivization or Reward Program can lure your audiences. Offer mobile-specific incentives, special promotions, and coupons to increase the downloading and engagement rate of your app. As for instance, if you’ve developed a freemium app, give the users a chance to earn from its usage-based incentives. The Final Words Create an app that focuses on improving your users’ experience. You may not know much about their behavior. So, any change you’re introducing in your app may either attract or repel them. Therefore, it’s better to not to do all the above-mentioned changes at once. Make the changes one by one. Track their behavior to find out which strategies have worked and which have failed.
5 Advantages of Adopting Content-First Approach While Redesigning Your Website
How many times you have thought ‘Content-first’ or ‘Web designing-first’? To most of the companies, Design is first. As such, the websites suffer. Content is the base of designing. Your website tells its story through the content. It decides the layout and flow of the website. Without structuring your content, proceeding to designing only will mess up the website. In this blog, we’ll point out how a content-first design can help you. Advantages of Content-first Design Creates Guidelines: Your content will shape the website’s design. Any good Website development company in Kolkata knows that content works like an engine. Website having disorganized content is like a bad book. Follow the story of the content to get a well-designed website. When you design considering the content, you don’t have to redesign it in the near future to accommodate content. Gives Consistency: When you design different categories of the same page in your website individually, your website will look inconsistent. The design needs to be readjusted, the content breaks, and so on. Content and design complement each other. And interweaving it nicely is crucial. For this interweaving, content-first approach is a must. Increases Productivity: You should avoid design-first approach also because it leads to conflict between the content writer and the designer. When you give first preference to design, the write-up is restricted. Your content writer cannot write freely. It, in turn, affects the productivity. On the contrary, content-first approach enables your team to co-operate logically while working on your website. Boosts Profit Margin: According to the reputed WordPress development company Kolkata, most of the businesses fail to make profit just because of design-first approach. Your client may find that the design isn’t in compliance with the content. He may think that the design is not going with the message of the business and wants you to redesign it. In such situations, you can save huge time with a content-first approach. Aligns the Process: If you’re not prioritizing web content, the design may not be up to the mark. However, the entire designing process becomes easy when you build your website around the content. Bottom Line Content is closely related to design and development. However, tackling them properly is significant to create a user-friendly and appealing website. Content-first approach can give you a logically designed website. Thus, you can enjoy all the advantages a good website design has.
Interesting Facts: I bet you Never Knew about Corporate Blogging!!!
Corporate blogging consists of many individual blogs, written and published by a company or organization. It also has a summary blog that incorporates all of the individual blogs. Organizing a corporate blog can create many opportunities for your company or organization to be found online to generate new business. Corporate blogging provides a forum that gives an opportunity to your company leaders and employees to discuss about your company’s target prospects to influence customers. Whether it is corporate blogging or normal blogging – consistency is the key therefore always try to post your blog on daily basis. Successful blogs provide genuine solutions to your potential customers. The purpose is not to push or force your company’s products, but to provide valuable information to your customers. Remember, the content of your blog must contain some specific keywords that search engines target to find your company. Corporate Blogging VS Marketing Goals The aim is to attract prospective buyers and stakeholders, providing info to pre-defined target audiences or buyer personas, drive conversions including social conversions. But the content doesn’t promote any business directly. It should be relevant and informative regarding your product or subject related topics. Corporate blogging serves multiple potential marketing goals such as: Providing Prospective Information Driving Awareness Driving Traffic Influencer Marketing Engaging Target Audiences Generating Leads Building Relationship Community Marketing Feedback Branding Dimension Managing Subscriptions and Registrations Corporate Blogging is essential parts of almost every social media program and it is also the hub of content marketing strategy. Although content marketing and social media offer much more possibilities than corporate blogging, the focus on content and blogs is natural. The content itself is a social object that people love to discover, watch, read, share, comment and talk about. Why Corporate Blogging Matters the Most? Corporate blogging has an impact on digital marketing and social media marketing where customers utilize blogs for research, to share ideas and ask for recommendations. Following points will help you to understand about the brief of corporate blogging: Blogging is a unique way of reaching out to Customers. Blogs help to increase conversation rate between Customers and Companies. An estimated 128 million Americans read blogs. Companies that update blogs several times a day increase traffic and gain new Customers. When customers research products through blogs, purchases are made over 61%. 79% of online shoppers research their products while 50% of their shopping time being spent reading blogs and reviewing websites. Many people are afraid to speak their minds but blogs give them the freedom to express their thoughts and opinions. 57% companies have acquired their customers from blogging. Companies who blog regularly have better relationship with their customers. Frequent blogging establishes trust and positive ways of interaction. Customers are commonly influenced by blogs while purchasing online. Conversation in blogs allowing both Readers and Companies to speak their minds. Blogs allow different groups to work together to increase sales and promote similar concepts and products Blogging is a convenient way to share information and interact with customers personally The Do’s and Don’ts of Corporate Blogging The Do’s: Have Clear Objectives. Make Proper Length Use Multimedia Content Have Proper Structure Publish Quality Content The Don’ts: Don’t Lose your Audience Don’t Use Corporate Jargon Don’t Ignore Typography Don’t do Overly Promotional Don’t Forget to Integrate with Marketing Businesses and Corporate sectors from all around the globe are successfully using corporate blogs to address various needs of their business. If you follow a set of golden rules, you can make the most out of this useful platform. 10 Successful Corporate Blogging Tips for your Business Remember that corporate blogging is not a rocket science but with consistency, you can make huge profit through it. Below are 10 important tips that determine the success of blogs: Research and investigate what is important for your audiences. Choose topics that address questions and concerns about your industry. Split up your posts into multiple parts so that no posts are too lengthy and overwhelming for your readers. Highlight your blog to describe your business offerings from their perspective. Creating great content is the first step for your blogging. Use social media, white papers, newsletters and press releases for content marketing. Refer other articles from your site to encourage your readers to spend more time on your blog. Try to read other corporate blogs. Reading will help you to become a better blogger. Besides, you can see what others in your industry are writing about. Research market trends to collect hot topics based on your industry. This helps to boost both your blog posts and knowledge about your industry. Apply plain English. It’s okay to write as you talk. If possible, record yourself speaking about your topic first and then transcribe it. To manage a solid content marketing, use a professional who can handle your content creation to provide your site with fresh, relevant, and compelling content on a regular basis. Always stick to industry topics that apply to your clientele. Because it’s a great way to highlight your business. If you like our blog, comment and don’t forget to share your views. Want More? Subscribe to our newsletter to get the best digital marketing tips & suggestions to get ideas about our services.
Video Marketing: The Strategies, Trends, Benefits & Importance in Online Marketing
Basically Video Marketing means promoting your business through videos. Video marketing plays an important role in Digital Marketing. Today the demand of video marketing is growing. Most digital marketers use video contents for promoting their websites. Through videos you can reach your target audience and collect lead for your business. Videos play a big role in content marketing as it is a part of content. If the content of video is solid you can reach your audience fast and capture leads for your business. According to Hubspot you can create 12 types of videos that can help to boost site traffic and grow your business and is going to be upcoming video marketing trends: Demo Videos Brand Videos Event Videos Expert Interviews Educational or How-To Videos Explainer Videos Animated Videos Case Study and Customer Testimonial Videos Live Videos 360-Degree & Virtual Reality Videos Augmented Reality Videos Personalized Messages Each video plays different role in promoting the brand awareness. For example, Brand Videos tell audiences about your brand, Customer Testimonial Videos can show how satisfied customers are after using that product; Live Videos can be of different types like – training, any interviews about any news etc. How to Develop a Solid Video Marketing Campaign? Developing a video marketing campaign is most often accomplished by conducting market research, Competitive analysis and gathering target market insights. Once you collect this information you can determine and shape your strategy. Following these steps can help you to develop a video: Find Target Audience Set your Goal Make Video Live Schedule a Publishing Timeline Put your Budget Collect Creative Requirements Continue with Success Video Marketing Strategy to Promote your Business But before you start you have to make a perfect strategy to run video marketing campaigns. To develop a video marketing strategy, you’ll need to: Allocate your Resources: For making a video you need decent equipment, good editing software, and a video marketing team to create it. Tell your Stories: Storytelling about your brand/product plays a vital role in video marketing. People love stories and if it is shown as a video content it can improve your business and generates leads to your site. Try to make your story emotional, but not depressing. Engage with your Audience: You must engage your audience. To do so make sure your content of the video is high and rich. If your content draws attention of your audiences to your site, it will be a great step towards video marketing. Keep it Short: Though there are few recommendations but there’s no such length for marketing videos. The shorter your video is, the better it will be. While editing, cut every unnecessary part of your videos. Try to provide always the best part to engage your audience. Publish the right Content: Try to publish wide videos – embedded in your website, uploaded to YouTube, and on all other social media channels. It is one of the right steps towards promotion. Analyze your Performance: Track metrics and stats to determine which video is giving the best performance. You can apply a demo of A/B Testing for your video marketing campaigns to analyze its performance. Video Marketing Surveys and Reports: Here we try to provide few survey reports and analytics regarding video marketing that give you an idea and concepts about it. All these surveys are based on Research Institutes and Market Researches. More than 80% of web traffic is generated through video marketing. Adding a video to e-mail marketing can boost CTR by 200-300%. In landing pages adding embedded videos can increase conversion rates by 80%. 90% of customers say that product videos actually help them to make purchase. According to YouTube, mobile-video consumptions are growing by 100% every year. 64% of customers are more likely to buy a product online after watching a video. 87% of online marketers are currently using video content in their digital marketing strategies. Video ads can generate more than 75% lead in online marketing. 59% of company decision makers prefer to watch a video rather than to read a blog or article. What are the Benefits of Video Marketing? Search Engine Optimization is an important part of Video marketing and video plays a vital role in SEO. A Video is a type of content that has the capacity to generate leads instantly. Video helps to boost conversion rates, which is a positive sign for your website. If the site’s performance is good, it is likely to generate more ROI. As Video is easily accessible, it is a great way to start any online marketing project. Making a video is easy rather than any other content. Visual moving things attract the eyes and if it is interesting, that will generate leads from the scratch. Video is a cost-effective option that has huge capability to drive traffic. As such, most of the online marketers do prefer video marketing as compared to other online marketing techniques. Video Marketing is the “Future of Content Marketing”. So, try hiring a professional to create your video, which is always the best way to go. Video content helps to create your Brand awareness. Customers have a higher chance of making a purchase from a company that has video content on their site. Video marketing is an effective way to boost your site’s traffic. Audience is more likely to share the video with other similar minded people who will enjoy the video and share it as well. Video content performs well on all devices – Mobile, Laptop, Desktop, Tablet etc. Video marketing can help to strengthen your Brand message. Remember, content is the key of your business. If you somehow manage to post your content to attract your customers, you can actually promote your brand. Video content is a great tool for any company or product when done properly and successfully. Generally, a video gains a large amount of views over a certain amount of time that can be considered to have gone viral. Specific rule is that a video needs to
