Top 20 Must-Have Points to Guide E-Commerce Web Design
You’ve an eCommerce website. But, that’s not driving as much traffic as you’ve expected. Why? What’s wrong? Maybe, your users are not at ease in browsing your site. It happens when there’s something wrong with your website’s design. There are certain must-include features of eCommerce web design to enhance your users’ experience. Check out whether your online store has all the points discussed in this blog. 20 Must-Have Points of eCommerce Web Design Responsive: The renowned Magento development company in Kolkata says that most of the shopping searches and order placement are done on mobile nowadays. According to a recent research, near about 62% people use smart phones to buy their things. If your website looks like a trash bin on tablet or Smartphone, visitors will jump to other stores. Cart Icons on All Pages: Nicely-built eCommerce sites like Walmart and Amazon have cart icons on the top right screen of all pages. If your customer has added any item on the cart, he will be able to see how many items are there in the cart. Page Heading Optimizations: Use only one H1 tag in all the pages of your online store. This H1 tag should contain the main keywords of your website. Any well-known Magento website development company in Kolkata uses the H1 tags before other header tags like H2, H3, H4, and so on. Visible Checkout Button: Your checkout button should be clearly visible. Generally, this button is placed beside the cart icon. Search Bar on Every Page: Place your Search Bar at the top of every page of your website. This will help your customers to look for what they want, irrespective of whatever page they go on your online store. Easy-to-Understand Navigation Menu: Easy-to-understand navigation menu enables your visitors to browse easily through different categories of your products. Categorize your products using general terms. As for instance, an online beauty product store like Nykaa has segmented their products into categories “Makeup”, “Skin”, “Hair”, “Personal Care”, and so on. High-End Security: With the increasing rate of cyber-crime, people are started to look for online stores with high-end security features. Use cutting-edge technology to maintain the data of your customers securely. Make sure, you’re offering them an encrypted form when they’re giving out their banking details. Include Logos: If you’re selling products of reputed brands, show their logos wherever there’s a scope. By doing so, you can build trust in your audience. They will start to consider your site reliable as many big brands are ready to do business with you. Eye-Catching Call to Action: The best eCommerce company in Kolkata emphasizes upon the importance of catchy CTA or Call to Action button. If you’re having any exclusive deals that your customers might interest in, use CTA buttons like “Explore Our Exclusive Deals”. Link this button with your Deals page. Use Appealing Photos: Smart choosing of photos is important to boost your online sales. Hire a professional photographer who will photo shoot the models using your products. Capture the real-life photos of people wearing your dress to appeal to your audience emotionally. Product Description: Write a comprehensible product description of every product you display. It will not only help you to engage customers for a more time but also give them a detailed idea about the product. Make it such that they can use it as ‘Buyer’s Guide’. Display Availability of Stock: Suppose, your customer has clicked on a product. But, when you direct him or her to the buyer’s page, it is showing ‘Out of Stock’. This may upset your prospective customer. So, display stock availability right below the photo of that product in the product page. It will enable the customers to have a realistic expectation from you. Show More: When your customer has endless choices, he is likely to click more. It, in turn, increases your chances of having more sales. By ‘Show More’ here, we’re advising you to add a section named ‘You May Also Like’ or ‘Best Sellers’ just below the product description page. In this section, you can show them the products similar to those they have already searched for. Include ‘Filter’ Option: Add a Filter or Sort section at one side of the Product page. If you include a filter button, your customers can easily get the product in their preferred color, brand, style, and price. As for instance, your customer is looking for a pink jumpsuit within a fixed price range. Then, she will go to the Filter section. Tick the boxes of her preferred color and the price range. And, your website will display the result accordingly. Customer Review Scores: Your customers trust other customers. As per any well-established eCommerce website development company, Kolkata, customer review scores of products give the prospective customers an idea about its quality. If the product has high rating, they are likely to buy it than a product with low rating. ‘Add to Cart’ Button: While browsing, your customer may come across a product that impresses him, but he has a plan to buy it later. Then? At that time, he will click on ‘Add to Cart’ button and that product gets added to the cart. By adding the product to the cart, he will be able to access it later, whenever he wants. Photos from Different Angles: Take snaps of the products from different angles. You can also add a zoom in feature to help customers take a closer look at the product even before getting it. Support Page: It’s quite possible that your customers will get confused during the checkout process. So, where will they go to get help? Of course, it is to your Customer Support page. Make sure, your employees are there to help customers at that time. Provide them with customer support round the clock. Expected Delivery Date: Don’t let customers go on expecting delivery every day. Most of the well-known eCommerce website designing companies in Kolkata include feature that will calculate the delivery date of a
10 Smart Ways to Secure Your WordPress Site
“The site ahead contains Malware.” This red box warning is enough to make your heart beat faster. Getting this warning means your site is hacked. Hackers can access all your information by hacking your website. Nowadays, most websites are created on WordPress. So, it’s important to secure WordPress site to prevent the hackers from getting inside it. To make this job easy, we’ve discussed some tricks in this blog. Start to read. 10 Smart Tricks to Secure WordPress Website Switch from HTTP to HTTPS: Any reputed WordPress development company, Kolkata prefers to use HTTPS while developing a website, as the later is a more secured version. Unlike HTTP, HTTPS encrypts your data. You should have an SSL/TLS certificate to shift your site from HTTP to HTTPS. This certificate is important to give your customers a secured website where all of their data will be encrypted without a miss. Install Web Application Firewall or WAF: You surely have heard about Firewall. It is used to block unwanted attacks. You can protect your website or websites, and servers with its help. The installed firewall keeps an eye on activities done on your website, detects malware, and blocks everything it finds suspicious. Update Your Site: The latest WordPress versions can bridge the security gaps in websites developed on its older version. In this regard, the leading website development company in Kolkata says that minor updates are applied automatically. But, you have to do the major updates. This amazing automatic updating feature is included in WordPress to make sure that your site remains secured for a long time. However, you need to update your site as soon as you find warnings on the back-end. Limit Too Many Login Attempts: Hackers use ‘Brute Force’ attack to get into your website. It’s a long list of usernames and passwords created randomly to help the hackers. Block the IPs that are trying multiple times to log into your site. If you find a user is attempting to access your site by login to your WordPress admin multiple times, lock him out immediately. Give Strong Passwords: While developing your WordPress website, choose a strong password. You can change the password at any time. While your password should be easy for you to remember, it would be tough enough for the hackers to know. Use symbols and characters together. Try to make your password at least 15characters in length. Avoid Premium Plugins: Never download premium plugins from just any site. It can interfere with your website’s security. Get them from sites that are selling the plugins officially. The pioneering WordPress development company in Kolkata always avoids pirated plugins while developing clients’ website on WordPress. Premium plugins have weak codes. As a result, they easily become your website accessing source for the hackers. Pick Reliable Hosting Company: Suppose, your hosting company shrugs off its responsibility when you need it the most. Won’t it be frustrating for you? And, what if your chosen hosting company has low-graded security protection? In both the cases, your website will have to suffer. So, pick a hosting company that has real people with whom you can discuss your issue and get solutions. Your hosting company should also support the latest version of C panel, MySQL, PHP, and so on. Remove PHP Error Reporting: You can detect weak spots when your site’s back-end is highly secured. You get an error message when any plugin or theme of your site isn’t working properly. PHP Error reporting is crucial to find out the error and resolve the issues without late. But, oftentimes, your server address is included in this error reporting messages. Through these error reports, the hackers can easily hack your website. Hence, it’s better to eliminate them altogether. Practice 2-Factor Authentication: Any well-known website development company in Kolkata will advise its clients to use 2-factor authentication always. In this, the user can access only when he has given the 2-login information he has. One of these can be a code sent to his registered mobile number or email. He can get inside the site once he has typed the code sent to his email or phone. This kind of code remains valid for a very short time. As such, if the user doesn’t share it with anyone else within its validity time, then no other person can access the site using the same login information. Disable Directory Browsing: If your website server couldn’t get the index.html or index.php file your user is looking for, it will open up a directory page having significant information about plugins, themes, and others. Anyone on your site can easily obtain such information through this directory browsing. So, disable your directory browsing. Here’s how you can do it. Create a new folder. Place a text file in it. Now, use your web browser to go to the directory. Any link to the text file shows enabled directory browsing. Once you disable it, it will take you to a blank page showing ‘Page Not Found’. The Final Thoughts Take the security of your WordPress site seriously. Though you cannot protect your website completely from an attack, yet these steps will help you to fight potentially against the hackers. Handle such attacks successfully is stressful, especially when you’re not so tech savvy or have got a website for the first time. In case, you’re not confident in dealing with hackers, feel free to contact us. Visit www.completewebgraphics.com to discuss your WordPress requirements with our team.
Increase Your Mobile App Engagement
To develop a mobile app engaging users isn’t a ‘walk in the park.’ Just implementation of great ideas may not work here. Rather it needs proven marketing strategies to drive engagement. An app with no user is considered as a bad app. You should look for ways to increase your app’s engagement. Mobile App Engagement Tactics Impressive Introductory Page: Sometimes, we judge a book by its cover. The same happens in the case of your app too. Try to impress your users from the get go. From their very first encounter, your app must compel the users to question themselves, ‘Should I download it?’ Any experienced developer of a renowned mobile apps development company in Kolkata knows the importance of good market placing of an app page. Actually, it’s an opportunity to brandish the merits of the developed app. Availing this opportunity is crucial for the app’s success. Informative Preview: Once the app is developed, answer the question, ‘Why should I use it?’ Use on boarding tool to make your answer interesting. This tool will teach your audiences why and how to use this app. To give an informative preview about the app, you can also go for custom illustrations. Always use easy-to-understand graphics for teaching. Free Trial: Let your users ‘Try before buying’. Certain apps require you to sign up before allowing you to explore it. This authentication may act as a roadblock for your users to consider your app. The ‘Free Trial’ approach is important to show the value proposition of your app before they download it. Make sure that the app doesn’t require authentication when it’s in the read-only mode. It is one of the amazing ways to draw in users. Push Notifications: The best mobile application development company in Kolkata advises the developers to opt for Push Notifications. Push Notifications are alerts coming up on the screens of your users to inform them about your latest offers. This is the best way to constantly remind them about the app’s usage. Very few people check the apps they downloaded. In such cases, push notifications keep your users interested by letting them know about the offers from time to time. Deep Linking: Add to the power of your notifications by using Deep Linking. Deep linking is important especially when you’re inviting someone to get into your app. It is also used to direct someone for a specific page or action. Reward Program: Incentivization or Reward Program can lure your audiences. Offer mobile-specific incentives, special promotions, and coupons to increase the downloading and engagement rate of your app. As for instance, if you’ve developed a freemium app, give the users a chance to earn from its usage-based incentives. The Final Words Create an app that focuses on improving your users’ experience. You may not know much about their behavior. So, any change you’re introducing in your app may either attract or repel them. Therefore, it’s better to not to do all the above-mentioned changes at once. Make the changes one by one. Track their behavior to find out which strategies have worked and which have failed.
5 Advantages of Adopting Content-First Approach While Redesigning Your Website
How many times you have thought ‘Content-first’ or ‘Web designing-first’? To most of the companies, Design is first. As such, the websites suffer. Content is the base of designing. Your website tells its story through the content. It decides the layout and flow of the website. Without structuring your content, proceeding to designing only will mess up the website. In this blog, we’ll point out how a content-first design can help you. Advantages of Content-first Design Creates Guidelines: Your content will shape the website’s design. Any good Website development company in Kolkata knows that content works like an engine. Website having disorganized content is like a bad book. Follow the story of the content to get a well-designed website. When you design considering the content, you don’t have to redesign it in the near future to accommodate content. Gives Consistency: When you design different categories of the same page in your website individually, your website will look inconsistent. The design needs to be readjusted, the content breaks, and so on. Content and design complement each other. And interweaving it nicely is crucial. For this interweaving, content-first approach is a must. Increases Productivity: You should avoid design-first approach also because it leads to conflict between the content writer and the designer. When you give first preference to design, the write-up is restricted. Your content writer cannot write freely. It, in turn, affects the productivity. On the contrary, content-first approach enables your team to co-operate logically while working on your website. Boosts Profit Margin: According to the reputed WordPress development company Kolkata, most of the businesses fail to make profit just because of design-first approach. Your client may find that the design isn’t in compliance with the content. He may think that the design is not going with the message of the business and wants you to redesign it. In such situations, you can save huge time with a content-first approach. Aligns the Process: If you’re not prioritizing web content, the design may not be up to the mark. However, the entire designing process becomes easy when you build your website around the content. Bottom Line Content is closely related to design and development. However, tackling them properly is significant to create a user-friendly and appealing website. Content-first approach can give you a logically designed website. Thus, you can enjoy all the advantages a good website design has.
Interesting Facts: I bet you Never Knew about Corporate Blogging!!!
Corporate blogging consists of many individual blogs, written and published by a company or organization. It also has a summary blog that incorporates all of the individual blogs. Organizing a corporate blog can create many opportunities for your company or organization to be found online to generate new business. Corporate blogging provides a forum that gives an opportunity to your company leaders and employees to discuss about your company’s target prospects to influence customers. Whether it is corporate blogging or normal blogging – consistency is the key therefore always try to post your blog on daily basis. Successful blogs provide genuine solutions to your potential customers. The purpose is not to push or force your company’s products, but to provide valuable information to your customers. Remember, the content of your blog must contain some specific keywords that search engines target to find your company. Corporate Blogging VS Marketing Goals The aim is to attract prospective buyers and stakeholders, providing info to pre-defined target audiences or buyer personas, drive conversions including social conversions. But the content doesn’t promote any business directly. It should be relevant and informative regarding your product or subject related topics. Corporate blogging serves multiple potential marketing goals such as: Providing Prospective Information Driving Awareness Driving Traffic Influencer Marketing Engaging Target Audiences Generating Leads Building Relationship Community Marketing Feedback Branding Dimension Managing Subscriptions and Registrations Corporate Blogging is essential parts of almost every social media program and it is also the hub of content marketing strategy. Although content marketing and social media offer much more possibilities than corporate blogging, the focus on content and blogs is natural. The content itself is a social object that people love to discover, watch, read, share, comment and talk about. Why Corporate Blogging Matters the Most? Corporate blogging has an impact on digital marketing and social media marketing where customers utilize blogs for research, to share ideas and ask for recommendations. Following points will help you to understand about the brief of corporate blogging: Blogging is a unique way of reaching out to Customers. Blogs help to increase conversation rate between Customers and Companies. An estimated 128 million Americans read blogs. Companies that update blogs several times a day increase traffic and gain new Customers. When customers research products through blogs, purchases are made over 61%. 79% of online shoppers research their products while 50% of their shopping time being spent reading blogs and reviewing websites. Many people are afraid to speak their minds but blogs give them the freedom to express their thoughts and opinions. 57% companies have acquired their customers from blogging. Companies who blog regularly have better relationship with their customers. Frequent blogging establishes trust and positive ways of interaction. Customers are commonly influenced by blogs while purchasing online. Conversation in blogs allowing both Readers and Companies to speak their minds. Blogs allow different groups to work together to increase sales and promote similar concepts and products Blogging is a convenient way to share information and interact with customers personally The Do’s and Don’ts of Corporate Blogging The Do’s: Have Clear Objectives. Make Proper Length Use Multimedia Content Have Proper Structure Publish Quality Content The Don’ts: Don’t Lose your Audience Don’t Use Corporate Jargon Don’t Ignore Typography Don’t do Overly Promotional Don’t Forget to Integrate with Marketing Businesses and Corporate sectors from all around the globe are successfully using corporate blogs to address various needs of their business. If you follow a set of golden rules, you can make the most out of this useful platform. 10 Successful Corporate Blogging Tips for your Business Remember that corporate blogging is not a rocket science but with consistency, you can make huge profit through it. Below are 10 important tips that determine the success of blogs: Research and investigate what is important for your audiences. Choose topics that address questions and concerns about your industry. Split up your posts into multiple parts so that no posts are too lengthy and overwhelming for your readers. Highlight your blog to describe your business offerings from their perspective. Creating great content is the first step for your blogging. Use social media, white papers, newsletters and press releases for content marketing. Refer other articles from your site to encourage your readers to spend more time on your blog. Try to read other corporate blogs. Reading will help you to become a better blogger. Besides, you can see what others in your industry are writing about. Research market trends to collect hot topics based on your industry. This helps to boost both your blog posts and knowledge about your industry. Apply plain English. It’s okay to write as you talk. If possible, record yourself speaking about your topic first and then transcribe it. To manage a solid content marketing, use a professional who can handle your content creation to provide your site with fresh, relevant, and compelling content on a regular basis. Always stick to industry topics that apply to your clientele. Because it’s a great way to highlight your business. If you like our blog, comment and don’t forget to share your views. Want More? Subscribe to our newsletter to get the best digital marketing tips & suggestions to get ideas about our services.
Video Marketing: The Strategies, Trends, Benefits & Importance in Online Marketing
Basically Video Marketing means promoting your business through videos. Video marketing plays an important role in Digital Marketing. Today the demand of video marketing is growing. Most digital marketers use video contents for promoting their websites. Through videos you can reach your target audience and collect lead for your business. Videos play a big role in content marketing as it is a part of content. If the content of video is solid you can reach your audience fast and capture leads for your business. According to Hubspot you can create 12 types of videos that can help to boost site traffic and grow your business and is going to be upcoming video marketing trends: Demo Videos Brand Videos Event Videos Expert Interviews Educational or How-To Videos Explainer Videos Animated Videos Case Study and Customer Testimonial Videos Live Videos 360-Degree & Virtual Reality Videos Augmented Reality Videos Personalized Messages Each video plays different role in promoting the brand awareness. For example, Brand Videos tell audiences about your brand, Customer Testimonial Videos can show how satisfied customers are after using that product; Live Videos can be of different types like – training, any interviews about any news etc. How to Develop a Solid Video Marketing Campaign? Developing a video marketing campaign is most often accomplished by conducting market research, Competitive analysis and gathering target market insights. Once you collect this information you can determine and shape your strategy. Following these steps can help you to develop a video: Find Target Audience Set your Goal Make Video Live Schedule a Publishing Timeline Put your Budget Collect Creative Requirements Continue with Success Video Marketing Strategy to Promote your Business But before you start you have to make a perfect strategy to run video marketing campaigns. To develop a video marketing strategy, you’ll need to: Allocate your Resources: For making a video you need decent equipment, good editing software, and a video marketing team to create it. Tell your Stories: Storytelling about your brand/product plays a vital role in video marketing. People love stories and if it is shown as a video content it can improve your business and generates leads to your site. Try to make your story emotional, but not depressing. Engage with your Audience: You must engage your audience. To do so make sure your content of the video is high and rich. If your content draws attention of your audiences to your site, it will be a great step towards video marketing. Keep it Short: Though there are few recommendations but there’s no such length for marketing videos. The shorter your video is, the better it will be. While editing, cut every unnecessary part of your videos. Try to provide always the best part to engage your audience. Publish the right Content: Try to publish wide videos – embedded in your website, uploaded to YouTube, and on all other social media channels. It is one of the right steps towards promotion. Analyze your Performance: Track metrics and stats to determine which video is giving the best performance. You can apply a demo of A/B Testing for your video marketing campaigns to analyze its performance. Video Marketing Surveys and Reports: Here we try to provide few survey reports and analytics regarding video marketing that give you an idea and concepts about it. All these surveys are based on Research Institutes and Market Researches. More than 80% of web traffic is generated through video marketing. Adding a video to e-mail marketing can boost CTR by 200-300%. In landing pages adding embedded videos can increase conversion rates by 80%. 90% of customers say that product videos actually help them to make purchase. According to YouTube, mobile-video consumptions are growing by 100% every year. 64% of customers are more likely to buy a product online after watching a video. 87% of online marketers are currently using video content in their digital marketing strategies. Video ads can generate more than 75% lead in online marketing. 59% of company decision makers prefer to watch a video rather than to read a blog or article. What are the Benefits of Video Marketing? Search Engine Optimization is an important part of Video marketing and video plays a vital role in SEO. A Video is a type of content that has the capacity to generate leads instantly. Video helps to boost conversion rates, which is a positive sign for your website. If the site’s performance is good, it is likely to generate more ROI. As Video is easily accessible, it is a great way to start any online marketing project. Making a video is easy rather than any other content. Visual moving things attract the eyes and if it is interesting, that will generate leads from the scratch. Video is a cost-effective option that has huge capability to drive traffic. As such, most of the online marketers do prefer video marketing as compared to other online marketing techniques. Video Marketing is the “Future of Content Marketing”. So, try hiring a professional to create your video, which is always the best way to go. Video content helps to create your Brand awareness. Customers have a higher chance of making a purchase from a company that has video content on their site. Video marketing is an effective way to boost your site’s traffic. Audience is more likely to share the video with other similar minded people who will enjoy the video and share it as well. Video content performs well on all devices – Mobile, Laptop, Desktop, Tablet etc. Video marketing can help to strengthen your Brand message. Remember, content is the key of your business. If you somehow manage to post your content to attract your customers, you can actually promote your brand. Video content is a great tool for any company or product when done properly and successfully. Generally, a video gains a large amount of views over a certain amount of time that can be considered to have gone viral. Specific rule is that a video needs to
Top 10 Digital Marketing Trends for 2018!
In 2018 many businesses are getting ready to convert their business to digital transformation. Whether your business is small, medium or large, every business wants to earn a greater ROI. To take the advantage of online business you must follow these upcoming trends to get started. Generally digital marketing trends 2018 include the followings: Digital Transformation Video Marketing Integrating Social Messaging Apps Customer Engagement Strategy Different Data Integrating SEO and Content Marketing Integration The growth in Mobile and Smartphone usage Integrating Marketing Activities into the Customer Lifecycle The Importance of Personalization Machine Learning and Marketing Automation Digital Marketing and online marketing relates one another that involve information, data, knowledge, analytics and many more. To understand completely the digital marketing need a constant practice and knowledge. But few parts of digital marketing can be separately learnt to understand the overview of the upcoming trends about it. Here it is listed below: Content marketing: In 2018, content marketing plays a vital role for most of the marketers, in B2B or B2C, whatever the organization or budget. The relation between content publication and the customer interactions confirms the implement on learning material and exploratory work. Not only from a branding or social reach point of view, but from an SEO perspective. Setting up a 4th wave of content marketing campaign will always be beneficial for any marketing plan. 4th Wave of Content Marketing: Web Pages Rich Content Personalization Marketing Apps Video Marketing: Guess What! YouTube is the second-biggest search engine after Google. People from all over the world search & learn from YouTube daily. That’s why we can say that it is even more important platform for advertisers. Video is a key driver in Facebook’s algorithm; it means video content is more likely to get your audience’s attention. Not only this, providing a rich video to your audiences drive more traffic to your website. Freelancers use video marketing tools as a strategy to earn profit. Try to focus your creative power through video marketing this year! Corporate Blogging: If you want to grow your business then start do blogging in corporate style and raise your business awareness. In fact, more than 70% of customers learn about a company through its content and corporate blogging can generate more than 69% leads. While a corporate blogging promises many benefits: Optimize organic search, Build a community, Set up a participative dialogue with customers. In one word, it’s a pathway to create a new relationship with the audience. Following an inbound marketing strategy, a corporate blogging becomes an essential way to drive traffic on the website and engage potential customers. Personalization & Automation: Prioritize your business through personalization and automation in 2018 as both are very crucial part in digital marketing. Personalization in business helps to build your quality of business. It is basically the dynamical way to show relevant contents of your business. While Automation is a platform, marketers use as a tool for business. Active Campaign, Get Response, Mail Chimp, Convert Kit, AWeber, Constant Contract are some of email automation platforms in which Mail Chimp opened up its automation platform for making marketing automation accessible to more than businesses. Search Engine Result Page (SERP) Optimization: The main purpose of the SERP Optimization is to allow webmasters and content publishers to strategically construct page titles and Meta description tags which results eye-catching listings in Google’s organic search results. The main component of the SERP is the listing of results that are returned to the search engine on keyword basis. Proper optimization of the content of your titles and snippets can maximize your click-through rate (CTR) from Google. In other words, you can increase your organic search engine traffic for a specific keyword though you can’t improve your rankings. In this scenario, your best option is to make your site’s listing as long as possible. Chat bots & Social Messaging: Chat bots are the perfect example of marketing automation solution impacting the business in 2018. These virtual assistants animated by artificial intelligence can bring to customers their answers in real-time. Enabling automated platforms like Facebook Messenger will be key in the year 2018. Today, Facebook Messenger opened its API to offer a better user experience than a regular customer service, using customer data. Voice Search: Voice Search is going to be one of the different and unique platforms for the year 2018. The reason behind it is nothing but the analysis of consumer behaviour data which allows the voice search, upcoming trend of digital marketing. In 2017, Siri is already passed its eighth years, and thanks to Amazon Alexa and Google Assistant voice search platforms which are growing right now to optimize for voice search in the next frontier for SEO. Social Selling: A recent survey reveals a report which comprises 75% of B2B customers use social networking sites to make a decision about purchase. Social selling can be the new and best B2B approach for 2018. Ping us if you kick start social selling for your business! Facebook, Twitter and Instagram play an important role to reach your approach towards product promotion. For, an example with its 450 million subscribers, LinkedIn remains the number one professional social networks for social sellers. Conversion Rate Optimisation (CRO): Conversion Rate Optimisation means to increase the percentage of users by converting them into potential customers via website. This can be in 2018’s marketing strategy. As it is closely related to SEO, it can double the gains: by better organic search and better converting websites. If your content is rich then it is the perfectly suited for your business. Because solid contents easily attract new audiences and convert them into potential ones. Machine Learning & Targeting: The major ads and re-targeting networks continuously give advertisers the options to target and re-target their customers. Facial, voice and other types of recognition, as well as incorporating customers can interact with the Internet to get bigger. We can say the robot revolution is coming in 2018. Finally we can say that Digital transformation showed the way
Why Mobile Apps Development is so important these days?
Before starting about why Mobile Apps Development is important, let’s take a basic concept about it. Mobile Application Development is a process of software development for different kind of operating systems. The main purpose of it is – to generate business and entertainment. How Mobile Apps became so Popular? The demand of Apps makes revolutionary changes through mobile devices in these days. People prefer apps these days. To increase your business, a website and a mobile application is necessary to engage customers and to evolve their business. Now days it’s impossible to live without electronic gadgets or smart phones. Many business owners believe through mobile apps development it is simple to connect with their clients and also the best marketing tools to expand your business. With mobile apps developed for mobile operating systems from Apple, Android, and others, you can create brand awareness amongst huge number of potential customers. Many customers believe that having a mobile app helps to increase the brand. Why you should invest in Mobile Apps Development? Here are the reasons: The World has Gone Mobile Mobile Apps Offer On-The-Go Marketing It Can Be a Social Platform Better Service and Sales Real-Time Rich Data Capture Apps Boost Interest Increase Customer Engagement Access even in the Middle of the Night A Larger, Younger Audience Convenient for Customers and many others… Most of the business startups often found in a confusing situation; whether to opt for a mobile website or a mobile app? However, if you want to take an expert opinion Complete Web Graphics can help you out with this situation regarding both mobile website as well as mobile application for the growth of the business. You will be surprised that with each passing day the percentage of web traffic from mobile devices are increasing at a rapid pace. Now let’s discuss about the importance about growing trends of mobile apps: • Apps Help to Establish Brand Value in the Market – Both mobile website and the application is a vital tool which helps to establish brand value for any business domain. • Both Apps & Website are Equally Efficient to Cater Consumer Demands – Both the mobile website and the mobile application can fulfill the customers’ needs. For that you need to have some knowledge about business domain, identification of targeted audience and development of website and the app. • Both can be linked with Social Media for Business Promotion – Whether you go for a mobile site or an app, you can simply add Social Media buttons on both. So, as per expert advice go for the combo because it will benefit your business from the two ends like Facebook or Twitter either through website or through the app. • Update both Website & Apps without Any Hassle – It is very important for you to keep upgrading your website and the mobile app on regular intervals. This is a hassle free job. The regular updating allows your customers to sneak through the latest products and they can also browse your site without it getting hanged. • Both Have the Facility for Customer Interaction – Customer interaction is one area where you can create a positive situation for your business. You can communicate with the customers through the Live Chat Window for both the mobile website and also the mobile app. This is the quickest way to get the customer response and feedback regarding the product or service. This helps to improve your product and to enter the market with full vigor. • Both Offer Security to the Visitors – When we talk about the security most people surfing the various sites & apps. It must be protected through a strong password especially if it contains confidential user information. You can provide this security feature on mobile website and app also. These are the reasons having the importance of growing the demand of Mobile Apps. If you have any query regarding more about service, Call us – +91 9831535019.
Benefits of PHP Developed Websites
There are many advantages of PHP developed Websites, lets discuss a few. With the internet booming, and becoming fiercely competitive you must have a quality website for your business to survive. With search engines stressing the importance on user experience even for higher ranking on the Search Engine Pages it is imperative that you have a robust website that would give the web users a unique user friendly experience. PHP is a platform which can give your website the right advantage in this age of cut throat competition. PHP is a very popular server scripting language designed for web development. In simple terms PHP can be used in wide ways for e. g creation of web pages for creation of username and passwords. PHP can be used for creation of picture galleries, forums, etc. We at Complete Web Graphics (CWG) , PHP Development company in kolkata have identified the huge benefits of this platform and have an expert team of PHP Developers through whom we offer full fledged PHP Development services and with which your website could rule supreme in the market place. Here are the some basic advantages of using PHP developed websites: PHP is an open Source Platform: This means that this is available and thus fully free. It is constantly being developed and updated by a community of PHP Developers worldwide and readily available. Thus PHP development is cost effective and offers better return on Investment. PHP use ensures higher User Participation: Since PHP Development ensures creation of dynamic websites it enables user participation which is so critical in the current scenario. This helps in gathering vital data in analyzing Customer behavior and for taking vital business decisions. From the user’s point of view it helps to provide a superior user experience which is absolutely mandatory in the current scenario. PHP can be used on multiple operating Systems: Be it any operating system- Linux, Windows or Mac os, PHP can be used across all of them. This serves as a major advantage. PHP has a Worldwide Community for Support: Since PHP Is very popular globally a whole world wide community has developed. Thus any support for any service required is readily available at all times. You could also avail support from many support forums and groups. So with a PHP developed website you would always have wide support from all quarters. PHP offers Multiple Layers of Security and thus protects against malicious attack and threats. With the above mentioned advantages of PHP Developed Website it is also very important that you have the right PHP development Team to fit into the need to reap maximum benefits from this versatile platform. The Technical Team at CWG would help you only develop the website but also 24/7 support to resolve any issue that may arise at any time. With our expert team at CWG, you can leave all the website related issues to us and concentrate solely on your core business.
Important Graphic Designing Element : CWG Insight
Graphic designing element is a method to create and combine words, symbols and images to create a visual representation of ideas and messages. Research shows that an image can convey much more than what words convey. The latest developments in graphic designing have been such that it has made online users used to very high standards of graphics and images. . If your website is unable to match up to the high expectations in terms of the aesthetics and elegance, you are bound to lose out on potential business. In fact a recent survey has shown that the appearance of a website determines up to 60% of its success. This is exactly why you need professional graphic designers to help you design of your website that would draw in more web traffic and ensure higher engagement, creating more opportunities for your business. We have made a detailed analysis of the Graphic Designing Element. The following are the types of Graphic Designing Services you could avail: Logo Designing: An important part of Graphic designing is Logo designing. There are large types of logos one can choose from. For example “Wordmark logos” are free standing word or multi letter abbreviation like “CNN, IBM, “etc . There are “Letter form” logos which has a single letter e.g Honda, Unilever , etc. Some may be “Pictorial” Logos , the ones used by Twitter, Starbucks etc. Some logos may also be “Abstract” Logos e.g Nike. Apart from considering what type of logo is to be used ,there are also important parameters like what would be the best Logo colour to use. It is seen that different colours trigger different psychological punches; this is why the deep red colour has been used in “Red Bull’s” Logo. Yellow conveys happiness, energy & freshness. Whereas Blue evokes calmness and reliability as is the case of the colour used in the logo of “Samsung” . Another important aspect would be the font size. One mistake to be avoided while designing logos is that it should separate from the ones used by your competitors. What is also very important is” where the logo to be displayed?” For online purposes you can consider displaying it on your website, Social Media Platforms like Facebook, Twitter, Linkedin , etc. In case of offline it could be displayed in your company premises, Business Cards Letter Heads and other Company stationery. Banner Designing: We may have various promotional events both online as well as offline. Having a Colouful , well designed Banner often helps to grab the attention and creates better brand awareness. Brochure Designing:A brochure is very important because, based on the presentation of the information, the quality of the images the potential customer finally takes the All Important decision of whether to buy or not Business Stationery Designing: For any written communication, a good quality, nicely designed letter head or any business stationery would always build up your brand image. So you must always invest in them to build up your brand image. Mailer Designing: In a world where email has become the most important form of communication, you need to make your mailer stand out. The images and graphics have to be superior and a visual delight. In an age when the standards of quality of graphics and images are of the highest quality , and where your potential customers have so much used to them, to survive you must have the best graphic designing element. Read our other blogs for more information on graphic designing solution.
